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Sure, there are 3
good TV stations
in FRESNO
special claims. Here are some for KJEO-TV:
1. Current ARB ratings show most audience 6 nights out of 7!
2. Current Nielsen shows quarter hour leadership from noon till sign off over the other UHF station and the VHF station.
Channel 47, No. 1 for the audience and the base cost in Central California1.
J
channel
©
J. E. O'Neill — President Joe Drilling — ■ Vice President
and General Manager W.O. Eilhnlm — Commercial Managei See your H-R npn Fl'lf'/VCt
NEWSMAKER of the week
Tom McDermott, ivho as late as a week ago was still being regarded as a possible successor to Hubbell Robinson at CBS, a ill give up agency business in favor of show business when he resigns his present post as a board member and senior v. p. at Benton & Boivles to become a producer at Four Star Productions. No date is set for the move.
The newsmaker: When Thomas McDermott joined Benton \ Bowles in 1942. he was 22 years old and an English and dramatics M. A. from Manhattan College, a young man with experience in summer stock production. He worked in the agenc\ s radio department until the advent of tv, becoming production supervisor in 1948 and assistant to the director of radio/tv the following season.
In recent years McDermott became one of the best known agency programing executives. His reputation was particularly enhanced by an ability to pick winning tv shows for advertisers such as General Foods and P&G. Following his election in 1953 as v. p. in charge of radio/tv programing, last year he became a member of the board, and only three months ago was elected a senior v. p.
Since Hubbell Bobinson's resignation from the programing department at CBS TV a few weeks ago. McDermott has been mentinned more often than am other executive as a likely successor to the post.
But it became clear onl) in the past few days that McDermotl would not go to CBS. Instead, he will resign from Benton & Bowles to become executhe producer, executive v.p. and a board member at Four Star Productions.
After 17 years in the agenc\ field, McDermott will be returning to hi firs! interest: producing.
The move t\ pifies a long-standing dilemma for the agenc) program executive, namely, whether or not a man whose prime enthusiasm i show business should return to it mice he has attained status and success as an agenc) man.
While there ma\ not he literal precedents for an agene\ hoard member and senior v.p. lea\ing his post to become a t\ film producer, the ex-show business executive, contented to remain in an agenc) post, has latch become the exception rather than the rule.
McDermott's resignation will nol take place for another month. until he carries out commitments to Benton \ Bowles client for programs to go on the t\ networks this fall.
Tliomtis Mi Dermott
SPONSOR
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