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SPONSOR-SCOPE continued
As a result of the FCC's proposed hearings to reduce tv network-controlled lime, you may have wondered just where this option time is located for each of the networks.
The blocks as they stand today, per New York time:
ABC TV: Monday through Friday: It) a.m. to 1 p.m., 2 to 2:30 p.m., 3 to 4:30 p.m., 5 to 6 p.m., 7:30 to 10:30 p.m. Saturday and Sunday: 10 a.m. to 1 p.m., 3 to 6 p.m., 7:30 to 10:30 p.m.
CBS TV: 10 a.m. to 1 p.m., 2 to 5 p.m., 8 to 11 p.m. Saturday and Sunday the nighttime span is 7:30 to 10:30 p.m.
NBC TV: 10 to 1 p.m., 2 to 5 p.m., and 7:30 to 10:30 p.m. Saturday and Sunday the afternoon stretch is from 3 to 6 p.m.
An interesting sidelight on this fall's regular tv network schedules in prime time is the relative number of programs controlled by each network — via complete ownership, investment as co-partner, or contracts with producers.
This relationship shapes up as follows:
NETWORK TOTAL NO. PROGRAMS TOTAL NETWORK CONTROLLED
ABC TV 34 22 (65%)
CBS TV 42 14 (33%)
NBC TV 33 19 (57%)
Notes: (1) CBS has a financial interest in all 14 nighttime programs it controls; (2) the tallies apply to both film and live shows regularly scheduled.
CBS TV appears to be the only tv network so far that's got its nighttime sales situation pretty well wrapped up.
The problem at the moment is sorting out clients and products for what's left over, avoiding product conflicts and getting the best lineup orders.
Incidentally, CBS has turned back the Tuesday 7 :30-8 p.m. period to affiliates. Until the past week the network had it programed for the fall. It found not enough stations would clear 7:30-8 both Tuesday and Wednesday.
P.S. : An alternate week of the Texan becomes available as a result of Kellogg's backing out of the show to co-sponsor Hotel De Paris with L&M on the same network Friday.
For the first time, Corn Products has a tv network showcase for the products of its various divisions.
The concentration this fall — and this includes Skippy Peanut Butter — will be on NBC's Riverboat, with the time-talent operation coming to about $5 million a year.
In other words, Corn Products has moved up a notch toward the General Foods class.
Two cold weather accounts this week latched onto ABC TV's evening shows via the participation route.
Luden Cough Drops (Mathes) picked up a flock of minutes, starting 21 September on the Alaskans, Bandstand, Bronco, The Untouchables and Adventure in Paradise. Meantime, National Carbon's Prestone antifreeze (Esty) will be in on the Alaskan For four weeks -Luting 4 October.
Here's another case of how the right pricing can turn the tables: CBS TV's Capt. Kangaroo, which couldn't get off the ground with sponsors since its inception two vears ago, is now 90% sold as a result of packaging and repricing.
A quarter-hour segment previously went for $22,215 for time (station list guaranteed I and $2,835 for talent. The current package price a flat $5,000, but the advertiser must take the stations as they come.
sponsor • 27 june 1959 23