We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Hooray For un-Forira/
A "formula" radio station is definitely what WBT ain't.
WBT's programming is varied — creative — responsible.
Popular, too. Pulse surveyed the 25 county Charlotte area • just a portion of WBT's Basic Service Area I and found a 92% WBT lead mornings, 69% afternoons and 123% at night.*
Grab some WBT availabilities so you'll have something to cheer about in the nation's 24th largest radio market.* Call CBS Radio Spot Sales for details.
Pulse 25 county area 1959 I March I A. C. Nielsen Co.
WBT CHaflPTTe
REPRESENTED NATIONALLY BY CBS RADIO SPOT SALES JEFFERSON STANDARD BROADCASTING COMPANY
49th and Madison
24
Not first-born
1 note with interest \ our "Sponsor Speaks" item on "Radio Says It's a Boy" in the 20 June issue of sponsor.
That is a fine service KMOX rendered during the newspaper hlackout, but in the light of your statement "As far as we know this is the first time that radio has taken over this happy chore of public service" — I hasten to advise that for over 10 years WIS has saluted the newest citizens of the area via the well established "Stork Call" — presented every morning as a key segment of the WIS Morning Show. Listener interest and response has been very strong through the years.
Oh yes, the sponsor likes this public service vehicle, too!
W. Frank Harden man. dir., WIS Columbia. S. C.
• SPONSOR also heard frors KLIK. Jefferson Cilv. Mo.; WTTN. Watertoun. Wis.: WSVA. Harrisonhurg; KCHA. Charles Citv. la.; W-DOG. St. Clair. Mich.; WADS. Ansonia. Conn.; WGTC, Greenville, N. C. ; WJOL. Joliet; and WKMC, Roaring Spring, Pa. We ran only say we're glad we were wrong ami thai so many of you are on hand to welcome new listeners—and new SPONSOR readers.
Local reps important, too! Your issue of 23 May contained a st.ory about Minneapolis as one of the major advertising centers.
Mention was made therein of the fact that no station reps maintained offices here. While we realize this referred to national reps, we would like to clarify the picture by calling your attention to the existence of three rep firms in Minneapolis, of which ours has the largest station list.
Minneapolis has indeed increased in advertising importance. TvB said two years ago, that 5 % of all television expenditures came from Minneapolis Agencies and clients.
We're glad you acknowledged our market's importance, hut please, don't again forget the fact that regional
SPONSOR
4 july 1959