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WCTV S»„es Another Problem for an Ad Manager
Tom had the sales manager on his neck.
Sales were too spotty; expensive in big markets, nonexistent in-between.
Blair TV Associates said why not fill in these gaps with coveraae like that of WCTV?
Substantially unduplicated coverage brought quick results, profitable sales.
Tom even relaxes occasionally.
WCTV
Tallahassee Thomasville
for North Fla. and South Ca.
John H. Phipps Broadcasting Stations
reps plaj a most important part in
ibis mark' I.
Harrj S. Hyetl Radio-Tv Station Reps.
Minneapolis
Good radio copy
1 was extremelj pleased to see the article "Why Poor Cop) Robs Radio"
in the Id \Ia\ issue of SPONSOR.
Here at WGMS we have found that good promotional cop) will reap rich rewards for a radio station as well as for its clients. We have noticed that this is particular!) true when we promote subscriptions to our monthly program guide. A change in copy emphasizing a new feature of the guide never fails to bring a large spurt of subscriptions.
A hard look at promotional copy should be of as much concern to a radio station which sells air time as to sponsors selling Ruicks. Ben-Gay or Borden's Instant Coffee. Sol Hurwitz dir. of prom.. It GMS Washington, I). C.
Thanks for the write-up I was quite impressed with the article, "How 'David' fought Lestoil 'Goliath' with TV" in your 30 May issue of SPONSOR magazine. Our advertising agency is a subscriber to your magazine and they brought the article to my attention. I am sure thai this national publicity will be of great value in helping us to keep moving ahead with this great product of ours.
Fred B. Spinney distributor Westfield, Mass.
Music, maestro . . . We, at Good Music Broadcasters, would personally like to take this opportunity to thank the editorial stall of SPONSOR, for the excellent article that was featured in the 13 June issue. '" \ new bead ol steam lor fm.
We aie the oldest classical music representative in the radio business: and we feel that your article on fm and quality audiences without any doubt did the "good music " concept justice.
Herbert E. Groskin
nail sales tngr.
Good Music Broadcasters Inc. Sew York
KBOX
the
HOTTEST
thing in the DALLAS MARKET from 9th Place to 2nd Place in ONLY 9 months
BUY Radio when you buy medio BUY Bolobon when you buy radio BUY KBOX when you buy Dallas and you BUY the people who BUY
THE BALABAN STATIONS
in tempo with the times
WIL KBOX WRIT
St. louit Dallas Milwaukee
JOHN F. BOX, Jr., Managing Director
EDWARD T. HUNT. General Mar.
Sold Nationally by Robert E. Eastman & Co., Inc.
SPONSOR
I .1 1 ly 1959