Sponsor (July-Sept 1959)

WSM (Established 1925) THE JOHN BLAIR STATION Basic NBC Affiliate Bates effective March 1, 1959. Rates received March 2. 1959. Owned and operated by WSM, Inc. Personnel President— John H. DeWitt. Jr General Manager — Bob Cooper. Promotion Manager — Mrs. Trudy Stamper. Representatives John Blair & Company. Mailing Instructions Business Office and Studio— .National Bldg. . Seventh Ave., and Lnion St., Nashville 3, Tenn., telephone Alpine 4-5656. Transmitter — Located 12 miles in the country. Wavs — Power — Time Operating power— 50,000 watts. Frequency — 650 kilocycles. Non-directional. Licensed to operate on clear channel full time Operates on Central Standard Time. Operating schedule: . Agency Commission 15% to recognized agencies on net charges for station time and talent. No commission on line charges. No cash discount. Bills due and payable on or before the 15th of the month following that in which the broadcasting is done. General Advertising For combination rates see NBC Radio Network. Advertising of alcoholic beverages not accepted. No perlcds sold in bulk for resale. Station rates and talent charges subject to change without notice. CLASS "A" (6:00 p.m. to 10:30 p.m. dally) 1 hr. 1/2 hr. 1/4 hr. 1 time 420.00 275.00 180.00 52 times 409.50 268.13 175.50 104 times 399.00 261.25 171.00 156 times 388.50 254.38 166.50 208 times 367.50 240.63 157.50 260 times 346.50 226.88 148.50 312 or more times 315.00 206.25 135.00 CLASS "B" (7:00 a.m. to 6:00 p.m. and 10:30 p.m. 11:00 p.m.) 1 time 210.00 137.50 90.00 52 times 204.75 134.06 87.75 104 times 199.50 130.63 85.50 156 times 194.25 127.19 83.25 208 times 183.75 120.31 78.75 260 times 173.25 113.44 71.25 312 or more times 157.50 103.13 67.50 CLASS "C" (6:00 a.m. to 7:00 a.m.) 1 time 157.50 102.75 67.50 52 times 153.56 100.18 65.81 104 times 149.62 97.61 64.12 156 times _ 145.69 95.04 62.44 208 times 137.81 89.91 59.06 260 times 129.94 84.77 55.69 312 or more times 118.12 77.06 50.62 CLASS "D" (11:00 p.m. to 6:00 a.m.) 1 time 105.00' 68.50 45.00 52 times 102.38 66.79 43.88 104 times 99.75 65.08 42.75 156 times 97.13 63.36 41.63 208 times 91.88 59.94 39.38 260 times 86.63 56.51 37.13 312 or more times 78.75 51.38 33.75 5 min. 115.00 112.13 109.25 106.38 100.63 94.88 86.25 to 57.50 56.06 54.63 53.19 50.31 47.44 43.18 43.15 42.08 41.00 39.91 37.78 35.60 32.36 28.75 28.03 27.31 26.59 25.16 23.72 21.56 ANNOUNCEMENTS (7:00 a.m. to 9:00 a.m. Monday through Saturday and after 10:30 p.m. Saturday) 1 -minute StationbreaKs Each Per wk. Each Per uk. Less than 6 weekly.. 5 5. 00 30.00 6 weekly 50.00 300.00 35.00 210.00 12 weekly 46.00 552.00 32.00 384.00 18 weekly 43.00 774.00 30.00 540.00 24 weekly 40.00 960.00 28.00 672.00 30 weekly 36.00 1,080.00 25.00 750.00 (9:00 a.m. to 10:30 p.m. Monday through Thursday: 9:00 a.m. to 7:00 p.m. and 10:00 p.m. to 10:30 p. in. Friday: 9:00 a.m. to 7:00 p.m. Saturday) Less than B weekly.. 45.00 32.00 6 weekly 43.00 258.00 30.00 180.00 12 weekly 40.00 4so.oo 28. no sm.oo 18 weekly 3o.uo 630.00 25.00 450.00 24 weekly 32.00 768.00 22.00 528.00 3n weekly 27.00 810.00 19.00 570.00 (6:00 a.m. to 7:00 a.m. Monday through Saturday and all day Sunday) Less than G weekly.. 30.00 21.00 6 weekly 27.00 162.00 20.00 120.00 12 weekly 23.00 276.00 19.00 228.00 18 weekly 22.00 396.00 18.00 324.00 24 weekly 21.00 504.00 17.00 408.00 30 weekly 20.00 COO. 00 16.00 480.00 (10:30 p.m. to 0:00 a.m. Monday through Friday) Less than 6 weekly.. 20.00 14.00 6 weekly 18.00 108.00 13.00 78.00 12 weekly 16.00 102.00 12. no 144.00 18 weekly 15.00 270.00 11.00 198.00 24 weeklv 14.00 336.00 10.00 240.00 30 weekly 13.00 390.00 9.00 270.00 ("Friday Night Frolic"— 7:00 p.m. to 10:00 p.m. and "Grand Ole Opry" — 7:00 p.m. to 10:30 p.m. Saturday, announcements adjacencies) Less than 6 weekly.. 75.00 65.00 6 weekly 73.00 438.00 63.00 378.00 12 weekly 71.00 852.00 61.00 732.00 18 weekly 69.00 1,242.00 24 weekly 07.00 1,608.00 30 weekly 65.00 1.950.00 59.00 1,062.00 57.00 1,308.00 55.00 1.650. 00 IDENTIFICATIONS 50% of applicable 1-minute rate. Minutes, stationbreaks and ID'S may be combined fur maximum frequency. SPECIAL FEATURES News Service — AP, UPI. Grand Ole Opry— following rates are for both time and talent and are flat, no discounts: Per 1/2 hour between 7:30 & 10:30 p.m 500.00 Per 1/2 Iwur between 10:30 & 11:00 p.m 300.00 Pet 1 2 hour between 11:00 p.m. and 12:00 midnight 200.00 Per 1/4 hour between 7:30 p.m. to 8:00 p.m. and 10:00 p.m. to 10:30 p.m 275.00 Per 1/4 hr. between 10:30 p.m. and 11:00 p.m. 200.00 Per 1/4 hour between 11:00 p.m. and 12:00 midnight 150.00 "Noontime Neighbors" — Following rates are for both time and talent and are flat — no discounts: Per week 1 ti. 3 ti. 5 tl. 1/2 hour 200.00 525.00 800.00 Class "B" Class "C" Cless "D" Discounts News — .Monday through Friday: Class "A", flat per week 4fjJ , flat per week 3f , flat per week 31 , flat per week 2 DISCOUNTS allowed retroactively on the nurnbet* consecutive broadcasts given within a* year. Annoti* ments and program periods cannot be combine earn larger discounts. The above rates are gua j teed for a period of six months from the dat|» first broadcast or for six months from effective of any increase in these rates, providing advertl is actually running at the time of effective da! the increase and providing that the broadcasts I tinue without interruption. Closing Time Typewritten or printed copies of addresses or m.ist be submitted for station's approval at lea; I hours in advance aiul must conform to policie I station management. Reprinted from Spot Radio Rates id Data, July 1, 1959 24 SPONSOR 11 JULY 19.: