Sponsor (July-Sept 1959)

Page scan 000373 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Sept 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1959)
Leaf #:
000373
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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r21 RADIO I RADIO BASICS INDEX JSTENING HABITS Radio's hourly audience, winter and summer, local and N.Y. time.... page 38 Daily hours radio usage by months; three radio trends page 40 Listening by region, county size, day part; audience composition.... page 42 9UT-0F-H0ME LISTENING Winter and summer listening, by day parts; peak auto audiences page 44 Auto radio facts; where out-of-home listening takes place page 46 How out-of-home compares to in-home listening page 48 Six-year out-of-home listening trends in 28 markets page 50 SPOT RADIO'S CUMULATIVE AUDIENCE Typical station totals daily and weekly, also by day parts page 52 How station audiences rise in a month; how to boost cume totals page 54 SPENDING AND COSTS What advertisers spend in radio; how spot rates have changed page 56 Leading spot spenders, 1958 and 1959; spot spending by category., page 58 Radio billings of top 50 air agencies; top spot, web agencies page 60 NETWORK PATTERNS Most popular show lengths among clients, top 10 shows, etc page 62 DIMENSIONS Radio saturation — total U.S., by regions and county size page 64 Number of sets, number of stations, set locations, etc page 66 SET PRODUCTION Set production by years, total U.S.; set production by type of set page 68 U.S. radio stations and their national reps . . . page 70 illy 1959 37