Sponsor (July-Sept 1959)

Record Details:

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6 TELEVISION ' TV BASICS INDEX VIEWING HABITS Tv's hourly audience, winter and summer, local and N.Y. time page 96 Tv's audience composition by half-hours during the evening page 98 Tv's audience composition by hours during the daytime page 100 How viewing varies by months and time zones, etc page 102 How day and night audiences compare by intensity of viewing page 104 SPENDING AND COSTS Tv spending by years; web, spot, local spending; broadcast income., page 106 Details on network and spot spending page 107 Network and spot t v expenditures by industry category page 110 The top tv spenders with their network and spot breakdowns page 112 Tv billings of top 50 air agencies; top spot, web agencies page 114 NETWORK PROGRAMING TRENDS How nighttime program categories compare in popularity, etc page 116 Station lineup, show length and type of sponsorship trends page 118 Ratings, audience comp. by show types in competitive markets, etc... page 120 Some interesting facts about Westerns page 121 COLOR TV Summary of facts on the status of color page 122 Stations equipped with color, by market and network, starts on page 122 List of network advertisers with color tv experience page 126 DIMENSIONS Tv saturation, total U.S., by regions and county size, etc page 128 Growth and number of stations, tv industry employment, etc page 130 SET PRODUCTION Set production, including uhf ; public's investment in tv page 131 U.S. tv stations and their national reps . . . page 132 U.S. homes with tv by county page 137 july 1959 95