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TELEVISION
' TV BASICS
INDEX
VIEWING HABITS
Tv's hourly audience, winter and summer, local and N.Y. time page 96
Tv's audience composition by half-hours during the evening page 98
Tv's audience composition by hours during the daytime page 100
How viewing varies by months and time zones, etc page 102
How day and night audiences compare by intensity of viewing page 104
SPENDING AND COSTS
Tv spending by years; web, spot, local spending; broadcast income., page 106
Details on network and spot spending page 107
Network and spot t v expenditures by industry category page 110
The top tv spenders with their network and spot breakdowns page 112
Tv billings of top 50 air agencies; top spot, web agencies page 114
NETWORK PROGRAMING TRENDS
How nighttime program categories compare in popularity, etc page 116
Station lineup, show length and type of sponsorship trends page 118
Ratings, audience comp. by show types in competitive markets, etc... page 120 Some interesting facts about Westerns page 121
COLOR TV
Summary of facts on the status of color page 122
Stations equipped with color, by market and network, starts on page 122
List of network advertisers with color tv experience page 126
DIMENSIONS
Tv saturation, total U.S., by regions and county size, etc page 128
Growth and number of stations, tv industry employment, etc page 130
SET PRODUCTION
Set production, including uhf ; public's investment in tv page 131
U.S. tv stations and their national reps . . . page 132 U.S. homes with tv by county page 137
july 1959 95