Sponsor (July-Sept 1959)

Page scan 000517 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Sept 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1959)
Leaf #:
000517
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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MARKETS ' MARKETING BASICS INDEX "100 MILLION MORE CONSUMERS IN 20 YEARS" What the coming population explosion means to tv and radio page 182 POPULATION BASICS Total U.S. population; projected population, family size trends page 186 Population by age groups, age group trends projected page 187 Regional population trends, aggregate income by age groups page 188 Negro population statistics for a group of top markets page 192 CONSUMER SPENDING BASICS How U.S. consumer spends his money, by products page 194 Annual spending for selected categories by family income page 196 What consumers spend on appliances Page 197 RETAILING BASICS Some major trends in the food store field page 198 What consumers spend in food stores, dollar totals by category page 200 Some major trends in the drug store field Page 201 What consumers spend in drug stores, dollar totals by category page 202 Growth in vending volume; vending volume by product category.... page 203 july 1959 181