Sponsor (July-Sept 1959)

Page scan 000678 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Sept 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1959)
Leaf #:
000678
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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spot, net tv _ 30 May p. 40 Net tv spending picture is mixed 6 June p. 40 Web tv spending: first quarter 1959 vs. 1958 6 June p. 40 Top 100 spot tv clients 13 June p. 32 Day. late night spot tv spending way up 13 June p. 33 What 20 major cosmetic, toiletry firms spend on spot, net tv 27 June p. 34 COMMERCIALS Flesh, blood, and a corporate image (McMillin) .... 3 Jan. p. 6 "Hybrid" commercials test the best 10 Jan. p. 43 Build thee more stately mansions (McMillin) _ 17 Jan. p. 10 Were we just too tough on the oil boys? (McMillin) 17 Jan. p. 34 The commercial is "it" in '59 17 Jan. p. 48 Directory of 100 active tv commercial producers 17 Jan. p. 57 Sponsor Asks: What are the latest techniques in tv commercial film? 24 Jan. p. 56 Winston sells good (McMillin) 31 Jan. p. 13 Mr. Hattwick breaks the reply barrier (McMillin) 14 Feb. p. 12 Creativity a la coast 21 Feb. p. 35 A sermon on snob appeals (McMillin). 28 Feb. p. 8 Sponsor Asks: How can modern music be used most effectively in tv commercials? 28 Feb. p. 46 Will success spoil tv? (McMillin) 14 Mar. p. 10 How to buy beauty for tv commercials 14 Mar. p. 37 Commercials makers mobilize for video tape 21 Mar. p. 31 Who's who in the recent mergers (film companies) 21 Mar. p. 32 Kraft and the radio tradition (McMillin) 28 Mar. p. 12 How those print boys do talk (McMillin) 11 Apr. p. 10 So it's creative — so who cares? (McMillin) 25 Apr. p. 10 If you're producing a musical commercial 25 Apr. p. 38 What price prize winners (McMillin) 9 May p. 10 Why your 1959 bills for tv commercials are up 20% over 1954 16 May p. 40 Westinghouse, drugs, and Mr. Cole (McMillin) 23 May p. 10 Love me, sell my soap (McMillin) 6 June p. 10 What's the life of a commercial? 6 June p. 41 What agencies do to lengthen commercial exposure time 6 June p. 42 FILM The commercial is "it" in '59 17 Jan. p. 48 Sponsor Asks: What are the latest techniques in tv commercial film? 24 Jan. p. 56 Sponsor Asks: How can commercial film producers improve service to agencies? — 7 Feb. p. 46 Syndication lands the big spenders 14 Feb. p. 29 Commercials makers mobilize for video tape 21 Mar. p. 31 Who's who in the recent mergers (film companies) 21 Mar. p. 32 Screen Gems' secret weapon: organization 18 Apr. p. 36 Telepulse ratings 10 Jan. p. 52 21 Feb. p. 78 14 Mar. p. 54 11 Apr. p. 65 9 May p. 50 13 June p. 46 FOREIGN Tv overseas, what it means to U.S. advertisers (Richard and Dorothy Doherty) 28 Mar. p. 36 Tv in Japan (Richard P. Doherty) 6 June p. 38 Tv in Thailand (Dorothy M. Doherty) 20 June p. 37 MARKETING Sponsor Asks: How do you overcome the top-50 market psychology? 3 Jan. p. 54 Bab-O's Lachner replans market by market 10 Jan. p. 34 Will media and marketing blend? 17 Jan. p. 29 K&E's Bud Sherak sees 3 research headaches _ 24 Jan. p. 38 PM smokes up a chain store storm 31 Jan. p. 34 New car woes boom muffler market 7 Feb. p. 38 Soft goods are coming in strong: part I .... 21 Feb. p. 25 Soft goods: dark horse ad entry: part II 28 Feb. p. 35 There's gold in Minneapolis 23 May p. 34 How Folger's broke open the Chicago market. 23 May p. 42 He's battling Lestoil— on $15,000...... 30 May p. 36 FM metro markets... _ 13 June p. 70 Can they upset the champ (Lestoil) ? 20 June p. 30 Parti-Day __ 3 Jan. p. 29 10 Jan. p. 39 17 Jan. p. 35 24 Jan. p. 38 31 Jan. p. 36 7 Feb. p. 42 14 Feb. p. 40 21 Feb. p. 36 28 Feb. p. 45 7 Mar. p. 47 14 Mar. p. 45 21 Mar. p. 41 28 Mar. p. 40 9 May p. 27 MERCHANDISING, PROMOTION, PUBLICITY How media men build prestige in top agencies .. 25 Apr. p. 31 Sponsor Asks: Is "carnival" promotion good for radio? 25 Apr. p. 52 Sponsor Asks: How do you make a product contest pay off? 30 May p. 48 Sponsor Asks: How do you promote spot? 6 June p. 50 Why 2,000 teenagers are smiling in Dixie (WDIA) 20 June p. 34 PRODUCT CASE HISTORIES Appliances Spot tv shortcuts washer "show-me" (AMI) 14 Feb. p. 38 How to profit by a spot tv mistake (BaileyWagner) 4 Apr. p. 45 Getting radio to select "Quality buyers" (Frank A. D. Andrea) 11 Apr. p. 38 Tv bowling rolls up big appl., auto, insurance sales 25 Apr. p. 34 Automotive^ 13 Auto dealers laugh at slump 10 Jan. p. 38 New car woes boom muffler market (Maremont) .... 7 Feb. p. 38 Why small cars will buy radio/tv (Renault) 28 Feb. p. 38 Tv bowling rolls up big appl., auto, insurance sales 25 Apr. p. 34 Radio at 8:04 a.m. . . . sales at 8:10 (Fairbanks Motors) __ __ 9 May Suddenly ... a big boom in seat covers (Ero Manufacturing Co.) 23 May What makes a price promotion go? (United Motors) 27 June p. 36 37 p. 42 Beer and Ale A different image in every port (Champale) 17 Jan. p. 36 Miller's plus: tv's out-of-home audience (Miller Brewing) 27 June p. 38 Clothing and Accessories Hamilton pinpoints the right time (Hamilton Watch Co.) 21 Mar. p. 40 Tv "display ads" sell 13 mink stoles 18 Apr. p. 44 Drugs and Cosmetics Drug chain wars on discount houses with radio (Sun Drug Co.) 3 Jan. p. 3C Shulton*s five-way radio attack (Shulton, Inc.).. 20 June p. 35B Financial and Insurance Wall Street goes wild over radio (Eastman Dillon) 3 Jan. p. 28jj What radio did for a bank (Central) 18 Apr. p. 391 Tv bowling rolls up big appliance, auto, ins. sales... 25 Apr. p. 341 This is a banker? (Half-Dollar Trust & Savings) 2 May p. 4' 46 SPONSOR 8 august 19591