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TIMEWYERS
TRIPLE TREAT
. help yourself to
K-NUZ
IS
Do You Want AUDIENCE?
* First in total audience . . . HOOPER (May-June, 1959) PULSE (April-May, 1959) NIELSEN (May-June, 1959)
Do You Want ADULTS?
MORE ADULT LISTENERS . . . Mon.-Fri. 7 AM-5 PM
NIELSEN (June, 1959) (No. 2 Station has only 51% Adult Audience)
Do You Want
SPENDABLE
INCOME?
MORE MIDDLE & UPPER INCOME AUDIENCE 'SPECIAL PULSE
(Apr.-May, 1958)
the PACESETTER for HOUSTON . . .
MUSIC!
NEWS!
No. 1
* in TOTAL AUDIENCE
K-NUZ
Audience Composition
.s 84%* ADULT
Men and Women
K-NUZ
Audience Composition is 74% MIDDLE & UPPER INCOME*
EQUIPMENT!
K
»€«£"••
X
K-NUZ
Houston's' 24-Hour ^lusic andJIews
National Reps.:
THE KATZ AGENCY, Inc.
• New York • St. Louis
• Chicago * San Francisco
• Detroit • Los Angeles
• Atlanta * Dallas
IN HOUSTON,
CALL DAVE MORRIS
JAckson 3-2581
26
49th ai Madisoi
Let's not be suckers!
In the Ben Ludy vs. free plugs con troversy ("Dear Miss Freeloader," sponsor, 27 June), as far as KXLR is concerned now, in the past and in the future, there is no controversy The first person who mentions brand name product on the station that hasn't paid for the time, auto matically gets fired.
Miss Fran Riley, who last week defended the practice of "publicity releases," states that she does not drag out the commercial plug just for the sake of the commercial. Yet, can she or any publicity department deny that the end result of all their work is to get a free mention for their client? Would all this paper work be done and all this money be spent just to get some "very informative and educational material" to the more than 3,000 radio stations?
How many stations who have ever used this free material have ever had a paid spot campaign from any one of the freeloaders? Why should they pay, when radio will give them a free ride and beg for more? If all the money that was spent in gathering this "free" material and mailing it were used to place spot campaigns, then the client would get what he paid for and radio would stop being the step-child that it is fast becoming. Our feeling is that if our facilities are good enough and respected enough for a client to take the trouble to try to cage a free plug, then this client knows that radio can deliver the goods. If we stop taking it free, eventually we'll get paid. If we don't stop giving free plugs, then we deserve Texas Guinan's old greeting: "Hello, Sucker."
Roy C. Nichols
mgr., KXLR
North Little Rock, Ark.
Blue Ribbon Radio
Congratulations, sponsor's Blue Ribbon Radio is just the ticket. I am sure this series will do much to put
sponsor
29 august 1959