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COMPETITORS, YES
ROBERT D. RUSSELL President
The E * change Security Bank
BUT THEY'RE ON WAP
"As a financial institution our advertising must reach adults; therefore, WAPI is the natural choice to sell our banking facilities. The ExchangeSecurity Bank is sold on WAPI."
MILTON ANDREWS
Chairman of the Board
The Bank for SavingsA Trusts
BOTH SOLD RADIO
"For many years a large share of our radio advertising dollar has gone to WAPI. Their distinctive programming and the quality of their audience provides an excellent outlet for our advertising message."
WAPI
50,000 Watts*
BIRMINGHAM, ALABAMA
REPRESENTED NATIONALLY BY HENRY I. CHRISTAL CO., INC.
•5,000 Nights
radio on the must list of advertising buys.
Radio is doing a sensational selling job for the local merchant and smart national advertisers such as the Automotive Group. Need we say more to those who have not yet discovered a medium with the ability and know-how to sell?
Articles such as Blue Ribbon Radio make sponsor all the more, the most valuable tool in our shop.
Robert J. Mcintosh sta. mgr., WW J Detroit
* * *
Please send me four copies of your 1 August issue. I want to get the Chevrolet story into the hands of local dealers just as quickly as I can.
I hope you will also have the series made up in special reprint form. sponsor once again is showing its faith in the radio medium. We are glad to have such a fine respected booster. Please accept my tip of the hat for what promises to be an important series.
Joe Milsop
sta. mgr., WCPA
Clearfield. Pa.
First Base for Basics
We have taken a good look at the 13th Air Media Basics!
We think it is so exceptionally useful and easy-to-use — just right for an honored spot on our desks — that we would like to receive another copy as soon as possible.
Our reaction has been "How did we get along without it up to now!"
Barbara Freeman
timebuyer
Carson/ Roberts /Inc.
* * *
You must have been reading my mind to send the 13th annual edition of sponsor's Air Media Basics when you did, for I was really eager to get into the pages so that I might see your summary data on radio and tv. These are just the things I need for an early presentation to our advertising people and will, I am sure, prove of continued reference value as the year goes on. This has been the story of your past issues, and I am sure it will be true of this one, too.
W. Van Santen mktg. research General Mills, Inc. Minneapolis
28
SPONSOR
29 august 1959