Sponsor (July-Sept 1959)

Page scan 000921 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Sept 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1959)
Leaf #:
000921
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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SPON SOR 29 AUGUST 1959 BOARD CHAIRMAN FREDERIC W. ZIV of Ziv Television Programs began as an adman, has built an Ohio-based empire in TV films MEET MR. ZIV * SPONSOR presents the first published profile of a publicity shy Cincimiatiaii SPONSOR • 29 AUGUST 1959 "I CINCINNATI, OHIO talked with them in Terre Haute," said Fred Ziv with a little grin, "and Davenport and Fort Wayne and Huntington, West Virginia. And that's how it all began." The board chairman of Ziv Television Programs Inc., sitting in his big comfortable office at Ziv headquarters on Cincinnati's Madison Road, was reminiscing last week about the depression-ridden '30's and the start of the Ziv enterprise. Make a note of that Terre Haute remark. It is significant and wholly symbolic. For if there is one quality most responsible for sweeping this keen-eyed Ohio businessman to a commanding position in an industry largely dominated by Hollywood and Broadway thinking, it is this willingness to "talk to them in Terre Haute," to hit the road, to ferret out the needs of all kinds and sizes of local, regional and national advertisers, and to sell aggressively in every market. Not that this is the whole story, of course. Ziv's success as the country's biggest producer of syndicated tv film {Highway Patrol. Sea Hunt, 31