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BUSINESS
RISING PROSPERITY of Negro-appeal radio has enabled broadcasters to invest in top-flight facilities, as photos above and below indicate. Top shows master control room of WHAT, Philadelphia, part of its new broadcast center. Bottom shows scene outside of new offices and studios for McLendon Ebony's KOKA, Shreveport, La. Crowd was pulled by refreshments, d.j.'s from other McLendon outlets
TEENS are an important audience segment. Above, 'Jumpin' George' of KSAN, San Francisco, takes bite of cotton candy at high school. George is only white disk jockey at station
POPULARITY of gospel music is high with Negro audiences. First gospel show at New York's Madison Square Garden was run by WLIB's disk jockey Joe Bostic, was promoted by the station
PUBLIC service activity is second in importance only to the station personality. Above. WCHB. Inkster-Detroit, threw weight behind drive to raise funds for bombed school in Clinton. Tenn.
dio but the general tone of prosperity in the business may mean these buyers (1) are only voicing their personal tastes or I 2) are an insignificant minority. What gives these complaints momentum, however, is the feeling of many upper-class Negroes that too much rock n' roll and rhvthm and blues programing paints a false picture of Negro tastes and interests.
What makes a Negro-appeal station different from a station broadcasting to the general audience? KGFJ. Los Angeles, which programs I Please turn to pa lie 46 l
CLOSE TIES with retail merchants is basic to Negro stations. WBOK, New Orleans, sponsors annual Xmas parade with Drayades St. merchant assn. Below, Santa arrives at fete via helicopter