Sponsor (July-Sept 1959)

Record Details:

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UNITED BROADCASTING COMPANY'S long leadership in Negro audience broadcasting now enables us to offer the advertiser AMERICA'S LARGEST NEGRO "PACKAGE" MARKET In UnitetTs 5 Key Cities! We have devoted many years to building United Broadcasting Company outlets to domination of the Negro audience in their individual markets. Now, United Broadcasting develops a powerful idea — and a powerful new medium. The United network now delivers the largest "package" of Negro listeners in America through the top Negro stations in five key-city markets. A United one order "package" schedule will deliver your message to more Negro listeners at a lower cost per thousand than any other radio buy. One order and one price delivers the largest Negro "Package" market in the nation. Buy United — the fastest way to reach the nation's most important Negro buying power. 1 ,600,000 LISTENERS at the lowest cost per thousand of any Negro radio audience WOOK (Washington, D. C.) WJMO (Metropolitan Cleveland, Ohio) WSID (Baltimore, Md. WANT (Richmond, Va.) WYOU (Newport NewsNorfollc, Va.) UNITED BROADCASTING COMPANY 8th and Eye Streets, N.W., Washington, D. C. • REpublic 7-8000 • 420 Madison Avenue, New York, N. Y. REPRESENTATIVES: New York: Bob Wittig, 420 Madison Ave., N. Y., N. Y. PLaia S-9UB Chicago: Devney, Inc. • Atlanta: Dora-Clayton Agency, Inc. 16 SPONSOR NEGRO ISSUE 26 SEPTEMBER 1959