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> Don't come unglued,
Smidleyl
Other timebuyeis must have your problem. You've just got to look at this Cascade market a little differently. Sure, it takes a four-station network to do it, but the Cascade's market has more population than Kansas City or Denver. More retail sales than Salt Lake City or Worcester. And don't forget this, Smidley, it's like a giant single station buy. Cascade is the only television serving tiie whole area.
TELEVISION
KIMA-TV KBAS-TV
YAKIMA, WASH
ErHDATA, MOSES LAKE. WASH
CHLANO. CK, WASH
"trK"IV KENNEWIC
|/| f \A/_T\/ lEWlSTON, IDA
For Facts and figures:
Notional Represenfatives: Pocific Northwest;
GEORGE P. HOLIINGBERY Company MOORE & ASSOCIATES
49th an( Madison
Balloon-burst
My ole' pappy used to say, "Never look a gift horse in the mouth." Years in the radio business have taught us that the sponsor is ahvays right . . . and the pages of sponsor have ahvays been kind to KXOK. However, on page 83 of the 12 Sep
24
tember sponsor vou gave KMOX credit for the KXOK "Safety Salute" Labor Dav balloon promotion.
We are sure that SPONSOR will want to set this little "typo ' right and we are sending along a supply of KXOK balloons ( like the one pictured I in case vour boss "blows up" like ours did. '
John Corrigan
KXOK
St. Louis
Pops is tops
Re "Hitch Your Wagon to a Pop Star" ( Sponsor Backstage. 8 Septem. her 19591. thanks!
Raw rock music has. I feel, been loo closely associated with any radio o|.cration that bears the "independent" or "modern" label. And. in turn, the local personality has been too closeK linked with rock and roll music.
Lengthy papers could be written on the entertainment whims of the American public. But critics of these whims must note that the same public that chooses Elvis Preslev s "You Ain"t Nothin' But A Houn' Dog," also has chosen the combination of The Philadelphia Orchestra and the i Please turn to pa lie 26 I
SPONSOR
3 OCTOBER 1959