Sponsor (Oct-Dec 1959)

Page scan 00036 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1959)
Leaf #:
00036
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Ot|AtCAA i %ck\fik OLD KEW OHLEANS FAVORITE As served in the 1840 Room at Antoine's by John Ketry WWL'TV,„new NEW ORLEANS FAVORITE Things are changing fast in the threestation New Orleans market. WWL-TV now leads in practically all periods . . . important time Sunday thru Saturday WWL-TV Sta. B Sta. C % August ARB % % 6-10 p.m. 40.4 10-midnight 49.1 40.1 40.6 18.9 10.7 August Nielsen 6-9 p.m. 42.0 9-midnight 50.0 39.0 37.0 17.0 11.0 And WWL-TV personnel lead in experience — competitive experience gained in TV markets coast-to-coast. Represented nationally by the Katz Agency WWL-TV NEW ORLEANS M. K Here's how to make it: xm The originol recipe is a closely guarded secret of Anfoine's, but here's one that gives fine results. Serves 4. Melt 4 tbsp. butter In saucepan and add 4 tbsp. minced row spinach, 2 tbsp. each of onion, parsley, celery— all chopped fine — 3 tbsp. breed crumbs, 1 dash Tabasco, 1/3 tsp. any absinthe substitute, salt to taste. Cook 15 minutes; stir constantly. Press through sieve and set aside. Fill 4 pie pons with rock salt and place on top of each 6 freshly opened oysters on halfshell. (Total 24 oysters.) Spoon sauce on each oyster; place under broiler until sauce begins to brown. Serve with bottle of very cold Choblis wine. c?5!4»ttS»>?»!>>5J*5W^ 28 SPONSOR 3 OCTOBER 1959