Sponsor (Oct-Dec 1959)

Page scan 000853 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1959)
Leaf #:
000853
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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12 DECEMBER 1959 AOi m copy « %B m y«ar vC PO SOR THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE MISS TILLIE VISION is not swallowing hundred dollar bills; she's a hay burner! Incidentally gentlemen, the real ''hay" from this market is being munched by advertisers who like . . . 1. Channel 2 for greater coverage. 2. CBS for best network. 3. 400,000 TV homes in small cities and bis: farms. WBAY-TV ® GREEN BAY r WHY THE BOOM IN TV KID SHOWS? By-passed for 10 years, 50 million decisionmakers are once more getting eye of admen Page 33 What Leo Burnett said about magazines Page 36 Gallimaufry— I meaty talks on media problems Page 38 Is British tv right for U.S.? Page 41 T ON P