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in
SAN ANTONIO
FOR I EVERY ^i^
QUARTERHOUR SEGMENT
6 a.m. to 6 p.in. . • . as compiled by
PULSE
|i]|
SAN ANTONIO
SEPTEMBER, 1959
and FIRST in HOOPER, tool
morning and afternoon
REPRESENTATIVE:
KATZ AGENCY
5000 Watts • 860 KC
JACK ROTH, Mgr.
SAN ANTONIO, TEXAS
48
National and regional buy in work now or recently complete!
.Mwr%3 I tSU ■ Si
TV BUYS
R. T. French Co., Rochester: A campaign in 40 markets begins January for its Instant Potatoes. Nine-week schedules are bein bought using night minutes and chainbreaks, about six per week pe market. Buyers: Mario Kircher and Calcaterra. Agency: J. Walte Thompson Co.. New York.
Carter Products, Inc., New York: New activity for Arid Crean deodorant starts 3 January in a number of top markets. Schedules are for 13 weeks; night minutes. Buyer: Ed Fonte; SSCB, New York
Lever Bros. Co., New York: Test schedules are being used in abou 10 midwestern markets for Liquid Swan. Placements are for day an^ night minutes, run through summer. 1960. Buyer: Don DeCarlo Agenc) : Needham. Louis & Brorby, Inc., Chicago.
Wm. Wrigley Jr. Co., Chicago: A big budget has been allocated to tv for its chewing gums as this company switches its major advertising from newspapers. At least 25 top markets will get schedules starting in January, with day and night lineups. Buyers: Evely: Vanderploeg and Fran Goldfine. Agency: Arthur Meyerhoff & Co Chicago.
Quaker Oats Co., Chicago: Extending current schedules of Aunt Jemima's Easv Mixes, now in the top 50 markets. Additional runs, l.D.'s and 20's, are for 39 and 44 weeks, depending on market Buyer: Marilyn McDermott. Agency: John W. Shaw Adv., Chicago
Gulf Oil Corp., Pittsburgh: Placing night minutes and chainbreaks in major markets for its gasolines and oils. Schedules start early January for 26 weeks. Buyers: John Warner and Joe Raffetto Agency : Young & Rubicam, New York.
P. Lorillard Co., New York: Lining up 52-week schedules for Spring cigarettes for a 3 January start in top markets. Prime time chain breaks and LD.'s are being placed, frequencies depending on market. Buyer: Bob Kelly. Agency: Lennen & Newell, New York.
RADIO BUYS
Great Atlantic & Pacific Tea Co., New York: A one-week holiday campaign gets off 19 December in top markets. Daytime minutes are being scheduled, frequencies varying. Buyer: W. M. Symmes. Agency: Gardner Advertising Co.. New York.
Nestle Co., Inc., New York: Schedules in about 40 inarkets start 4 January for 12 weeks for Nescafe. Being bought are traffic times, Monday-Friday, and nine-12 a.m. Saturdays. Buyer: Phil McGibbon. Agency : Wm. Esty. New York.
Stokely-Van Camp, Inc., Indianapolis: Planning a campaign in major markets for its canned foods, to start 11 January. Day minutes are being set for four weeks. Buyer: Rudy Baumohl. Agenc) : Lennen & Newell. New York.
SPONSOR
12 DECEMBER 1959