Sponsor (Oct-Dec 1959)

Don't hmf your head NEGRO RADIO An Ostrich with a buried head misses many things that are most obvious. If you haven't discovered Rounsaville Radio's six Negro Markets you are overlooking an 824 million dollar consumer group. That's what Negroes in the Rounsaville Radio area have ready to spend AFTER taxes! 80% of their money is spent on consumer items alone. Incomes are up 192% since World War II! To make sure you're getting your share of nearly one billion dollars, use Rounsaville Radio! All six Rounsaville Radio stations are NumberOne Rated by BOTH Pulse and Hooper. Call Rounsaville Radio in Atlanta, John E. Pearson, or Dora-Clayton in the Southeast today! Personal Letter An Advertiser's dream is a captive audience pre-conditioned to buy his product. The nearest thing to this is Rounsaville Radio— 1 00' ; programmed to the Negro audience. Negro performers tell your sales story to their Negro listeners, and believe me, they buy! A proper part of your budget must go to Rounsaville Radio or you miss this market! We are one of the oldest and largest broadcasters in Negro Radio. HAROLD F. WALKER V.P. i Nal'l Sales Mgr. FIRST U. S. NEGRO-PROGRAMMED CHAIN FIRST IN RATING IN SIX BIG MARKETS WCIN 1,000 Watts (5.000 Watts soon)— Cincinnati's only all Negro-Programmed Station! WLOU 5,000 Watts — Louisville's only all Negro-Programmed Station! WMBM 5,000 Watts— Miami-Miami Beach's only full time Negro-Programmed Station! WVOL 5,000 Watts — Nashville's only all Negro-Programmed Station! WYLD 1,000 Watts— New Orleans' only full time Negro-Programmed Station! WTMP 5,000 Watts— Tampa-St. Petersburg's only all Negro-Programmed Station! BUY ONE OR ALL WITH GROUP DISCOUNTS! §fS ROUNSAVILLE RADIO STATIONS PEACHTREE AT MATHIESON. ATLANTA 5, GEORGIA ROBERT W. ROUNSAVILLE Owner-President JOHN E. PEARSON CO. Nat'l Rep. HAROLD F. WALKER V.P, 4 Nafl Sales Mgr. DORA-CLAYTON Southeastern Rep. Levin, to the sales staff of WITH, Baltimore. TV STATIONS i'Aair R. McCollough of Lancaster, Pa., this week was selected to receive NAB's 1960 Distinguished Service Award. McCollough. president and general manager of the Steinman Stations, was chosen at a meeting of NAB's 1960 Convention Committee. He'll receive the award 4 April, 1960, during NAB's 38th annual convention in Chicago. On the public service front: WKJG-TV, Ft. Wayne, has inaugurated a series of 5-minute Road Condition Report programs. Every weekday, at 5:.55 p.m., a state trooper appears on the screens, advising motorists as to driving conditions on principal highwavs. Winners: The top three in NBCs Promotion Managers' contest — a competition for the most imaginative campaign for the NBC TV fall lineup — are: Caley Augustine, of WHCTV, Pittsburgh; Jim Knight, WTRFTV, Wheeling; and Charles Cash, WSM-TV, Nashville. Thisa 'n' data: KPHO-TV, Phoenix, in the next four months will invest some $475,000 toward constructing a new tv transmitter and a new fm radio station . . . WKSTTV, Youngstown, Ohio, has completed changing over from Channel 45 to Channel 33, thus increasing its signal strength by nearly 20% . . . Kudo: To WCAU-TV, Philadelphia, the Red Cross award for "outstanding cooperation and promotional effort in presenting the Red Cross story to the public." On the personnel front: Don Menke, to station manager of WFMB-TV. Indianapolis . . . Theodore Wrobel, to assistant sales manager, WBZ-TV, Boston . . . Peter Swanson, Jr., to sales service director, WSPA-TV, Spartanburg . . . Charles Hampton, ot public service coordinator, and Bob Groves, assistant audience promotion coordinator, WTVT. Tampa-St. Petersburg . . . Ruth Nace, to promotion-merchandising manager for KEY-T. Santa Barbara . . . Carl Burkland has joined TIO as consultant . . . Otis Segler and Sue Johnson, to head national and regional sales at WDEFTV, Chattanooga . . . Richard Sinclair, to news promotion manager, KHJ-TV, Los Angeles . . . Tam Maney, to account executive, KTTV, Los Angeles. REPRESENTATIVES Adam Young chalked up a first in Detroit last week : it was the first time that the head of a rep firm came out there to talk to an invited group of agency people. It developed during the luncheon given by Young that so far as Detroit agencies are concerned they don't know whether the corporate titles of rep firm represent active people or just names. Young told them that he was as deeply interested in their problems and thinking as he was sure they were in the problems and thinking of the rep business. That was why, he added, it was important that the media buyer and the rep develop a different kind of relationship. Incidentally, in the 5 December Newsmaker of the Week dealing with the 15th anniversary of the Young firm the third paragraph should have read: "2) Each station represents so many hours of a salesman; a rep should not find himself in the position of making one station pay for the attention given another." Rep appointments: WITH, Baltimore; WXEX-TV and WLEE, Richmond, Va., to Adam Young for Boston, Detroit, Chicago, St. Louis, Los Angeles, San Francisco and Seattle . . . WDOT, Burlington, Vt., to Harry Wheeler & Co., for New England . . . WANN, Annapolis, Md., to the John E. Pearson Co. Rep appointments — personnel: Jack Herbert, to the New York radio sales staff of H-R Reps . . . James Horsey, to radio account executive in the New York office of Peters, Griffin, Woodward . . . Ken Klein, to director of public relations at The Katz Agency . . . James Gessner, to the New York radio sales staff of The Branhani Co. ^ 66 SPONSOR o 12 DECEMBER 1959