Sponsor (Jan-Mar 1959)

Page scan 0007 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-Mar 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Mar 1959)
Leaf #:
0007
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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3 JANUARY 1989 20< ■ copy • 93 a y*at PONSOR THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE KETV Delivers i^irst Place Time Periods in Omaha! * HBCGh First ... in quarter hours when all 3 Omaha Stations compete ! First ... in Share of Audience, 6 P.M. -Midnight, Sun. -Sat ! First ... in Omaha's choice of Movie Entertainment ! ONE-WEEK KETV l60l/2 Station B 105 Station C 135V2 ONE-WEEK KETV 42.4 Station B 27.2 Station C 30.4 FOUR-WEEK KETV 147 Station B 130 Station C 124 FOUR-WEEK KETV 36.2 Station B 31.8 Station C 31.7 Movie Masterpiece (Starts 9:35 P.M.) ONE-WEEK FOUR-WEEK (average) KETV 24.5 (average) KETV 16.6 9:35 Movie Cumulative rating: 70.6! Late Movie Cumulative rating: 40.4! Act promptly to buy minutes and breaks with ratings averaging in the upper 20s and 30s, adjacent to leading ABC-TV network shows and Omaha's highest-rated movies. ♦Nov., '58, Metropolitan Omaha One-Week, Four-Week ARB. Call your | ]|J man today ABC TELEVISION NETWORK ten H. Cowdery, President ugene S. Thomas, V. P. & Gen. Mgr. ^^H. ild Statin . KETV . CL^v•"C^'V^'^'\£Jc/ TEXAS STUDY HELPS RADIO "KNOW ITSELF' The Institute for Motivational Research Bete KPRC searching itcommercials and programs for listener need Page 25 * un Drug battles discount houses with radio Page 30 Spot radio's top clients: auto, beer, oil Page 32 SPONSOR annual: successful tv campaigns Page 35 7 N PAGE