Sponsor (Jan-Mar 1959)

Page scan 00011 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-Mar 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Mar 1959)
Leaf #:
00011
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Davenport, Iowa — Rock Island, Illinois 47th TV MARKET IN THE U.S As Reported in TELEVISION AGE, May 19, 1958 41 Albany Schenectady-Troy 46 Omaha 42 Nashville 43 Champaign 44 Miami 45 Sacramento-Stockton 47 Davenport-Rock Island 48 Binghamton 49 Raleigh-Durham 50 Asheville WOC-TV IS No. 1 IN COVERAGE IN THIS 47th MARKET 1,727,100 556,500 469,890 97,101 54,912 48 COUNTIES Population* Homes TV Homes Farm Homes** TV Farm Homes** Effective Buying Income* $2,852,363,000 Retail Sales* $2,076,120,000 * Sales Management's "Survey of Buying Power, 1958" **U. S. Census of Agriculture, 1954 Col. B. J. Palmer President Ernest C. Sanders Resident Manager Pax Shaffer Sales Manager NCS 2 BETTENDORF ROCK ISLAND MOLINE EAST MOLINE IOWA WISCONSIN ILLINOIS WOC-TV Davenport, Iowa is part of Central Broadcasting Company which also owns and operates WHO-TV and WHO-Radio — Des Moines. SPONSOR • 3 JANUARY 1959