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pecognized, seldom demanded of him at the proper time. This service lies in the utilization of his technical knowledge, long before a storyboard i ~ent to the client for approval. This is not a suggestion that the producer get into the realm of creativity during the storyboard stage — though there are many capable of
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More utilization of producer's technical knowledge
doing this — but rather as a technical consultant.
The basics of film remain the same. The solving of the problems involved in adapting it to highly creative ideas is never ending. The producer's experience in solving film problems of large and small magnitudes, from multiple sources, adds to his store of invaluable knowledge. This knowledge and know-how endows him with an ability, the potential of which has been barely scratched by many agencies.
In our business, as any other, size presents limitations and the law of diminishing returns is just as applicable. Irrespective of the size of the agency that uses it, or the size of the producer that offers it, it's the size of the service that counts.
The agencies that use specific producers on specific products are in a better position to use such a service than the agencies that put their work out on a bid basis. Accepting such a ; service under the bid system could conceivably put the agency in the embarrassing spot of brain-picking, if they are forced, by price, to award ;the production to another producer.
The producer cannot force this (service; he can offer it, but agencies i must be the judge of its worth by [ practical application. ^
KOSI is tk prize buy m Dower
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KOSI
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For San Francisco
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For Greenville, Miss. WGVM
See your PETRY man,
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MID-AMERICA BROADCASTING COMPANY
SPONSOR
FEBRUARY 1959
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