Sponsor (Jan-Mar 1959)

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FILM-SCOPE continued United Artists' entry into tv film on both the network and syndication side this season passed its first milestone last week with the sale of Trouble Shooters to Marlhoro. Meanwhile, UA has four other series which will he olTcred first to network clients, and at the same time has made some initial moves to bolster its sales staff. A eertain amount of exaggeration in talking about international film syndication over recent years is now tending to obscure the fact that foreign sales are increasing in importance. Claims that international business accounted for a 25% share of total volume were made in the past by distributors whose foreign business actually amounted to something closer to a 10% or 15% share. Realistic estimates of the overall share of foreign sales in film syndication for 1959 are that it will approach 20% and he somewhat higher than $20 million. The NTA merger with GKS last week appeared to have different ramifications for programing and sales functions for Gross, Krasne and Sillerman. Jack Gross and Philip Krasne are understood to be continuing as independent producers but will be suppliers to NTA. Michael M. Sillerman will join the sales force of NTA. The first month of 1959 showed selling patterns in tv film that tended to erase many differences between network and syndicated programs, with many distributors selling shows all out of the same hopper from the initial episode or pilot. The advantage of selling this way is that production budgets can be upped or shaved slightly after it's known which route the film program will take. COMMERCIALS: A roll call of the officers and directors of the FPA re-elected last week to serve again in 1959 shows a good cross section of active commercials and industrials film producers operating in the New York center. Posts will continue to be occupied as follows: Nathan Zucker of Dynamic is president: Lee Blair of Film-TV Graphics is executive v. p.; Judd Pollack of MPO is 1st v.p.; Robert Crane of Color Services is 2nd v.p.; Henry Strauss is secretary and Edward Lamm of Pathescope is treasurer. On the FPA board are these members: David I. Pincus of Cravel Films; Peter J. Mooney of Audio Productions; Walter Lowendahl of Transfilm: Robert L. Lawrence; Harold Wondsel; F. C. Wood of Sound Masters, and Stephen Elliot. Don't expect too much of a low: price policy from tape commercials producers as they start rolling in coming months. Tape production costs are inherently anywhere from 33% to 50% less than film operation expenses which has led some commercials buyers to expect correspondingly low prices. But tape producers point out they have a mammoth investment to pay off and furthermore, they feel the speed of the tape process has a value in itself. • 7 FEBRUARY 1959 55