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A round-up of trade talk, trends and tips for admen
SPONSOR HEARS
7 FEBRUARY 1959 Ever hear of a sponsor passing out stock to performers to insure "together
Coiyrlght IBM neSs"?
sponsor Massey-Ferguson has issued a share of stock to each of the 55 members of the Jubilee
publications inc. USA-Red Foley troupe on ABC TV.
The girls-in-white (nurses) are taking over from the banned men-in-white in tv commercials.
So far the medicine plugs have cautiously confined the white-cappers to just holding the product for close-up shots, however.
CBS Radio's management decided last week that one go-round of its Business of Sex program was sufficient, despite numerous requests for a repeat.
One Midwest affiliate meantime called off its announced rebroadcast because "we just can't clear all our commitments."
Life Magazine's media salesmen are being brought up-to-date on the language of agency people so that they can turn this lingo to their advantage.
They're being instructed how to sprinkle their palaver with air media terms like "saturation", "reach", "cumulative unduplicated audience", etc.
Madison Avenue showmen are still shaking their heads over the $100,000 fee offered Debbie Reynolds by an oil account for a one-shot.
The account's agency protested that the price would establish a bad precedent. The client retorted: "Never mind the precedent; get her."
Agencies with top accounts are getting the rush these days from barter merchants.
The word has passed around among bigger manufacturers that tv spots can be bought for 50g on the dollar; so the agencies have reconciled themselves to sitting it out until the bargain-hunting kick runs its course.
With P&G scouting around for a show to replace her, it looks like Loretta Young will be bowing out of tv (of her own volition) at the peak of her ratings.
Her producing company turned down a $6-million offer for the re-run rights to
her six-year backlog; the offer was considered too skimpy.
Do people working in ad agencies constitute a good cross-section of the goodsconsuming public?
One of the agency giants thinks it does, many of the studies on consumer tastes, habits. and what-not are based on polls conducted among the employees in its home offices plus numerous branches.
56 SPONSOR • 7 FEBRUARY 1959