Sponsor (Jan-Mar 1959)

Record Details:

Title:
Sponsor
Date:
Jan-Mar 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Mar 1959)
Leaf #:
000465
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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The IJ4 BILLION WSMpire Spencer Chemical Fertilizes the *2% Billion WSMpire John McDonald and Bob Cooper of WSM (dark suits) discuss the market potential of the $2% Billion WSMpire with Spencer Chemical's Director of Advertising, M. H. "Mouse" Straight (left) and Dick Dodderidge, Account Executive, and Jack Kirvvan, Radio and TV Director of Bruce B. Brewer and Company of Kansas City. The fact that the 869,500 people on 202,464 farms in the WSMpire have an annual farm income of S81 7,092,000 and buy $22,331,984 worth of commercial fertilizer each year was enough to convince Spencer Chemical and their Agency of the wisdom of using the sales influence of WSM. Current schedule — 5 programs weekly featuring WSM's Farm Director, John McDonald. Are you overlooking that $23/4 Billion WSMpire? It is the heart of an area so vast, so extensive and so rich in sales potential that it ranks as America's 13th largest Radio Market. For the astounding story of this market and how WSM covers and sells it, ask Bob Cooper or any Blair man. WSM Radio Key to America's 13th Radio Market 50,000 Watts* Clear Channel • Blair Represented • Bob Cooper, Gen. Mgr. • WNED AND OPERATED BY THE NATIONAL LIFE AND ACCIDENT INSURANCE COMPANY ?0NS0R • 7 FEBRUARY 1959 57 1