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SPONSOR-SCOPE continued
stations responded that they frankly didn't know what their position on the question is at this time.
(See 28 February sponsor for industry-wide step toward stabilizing the rate situation.)
ITEM NO. 2 : What may turn out to be quite an embarrassment for the distributor involved is a discovery made by one of the stations contacted by Grey.
The station denied that it had ever carried a schedule for the client in question (who did his buying via co-op), and even offered to show its books to the agency.
(See page 32 for status report on the co-op situation.)
ITEM NO. 3: One of the agency leaders in spot radio this week had to face up a tough dilemma emerging from the current local vs. national rate mess.
A client, after buying his needs in several markets at local rates, asked the agency to handle the paperwork on these buys with the understanding it would be compensated the regular 15% commission.
After mulling the policy and tactical side of the request, the agency advised the client that 1) it would be impolitic for the agency to approach the stations, but 2) that it would service the paperwork if the stations first contacted the agency.
The week saw a limited amount of activity in new national spot tv business.
Among those calling for availabilities were Coca Puffs (DFS), Armour (FCB), and Bayuk-Phillies (Feigenbaum & Wermen, Philadelphia).
On the radio side, the major buy was a several-week flight by Chesterfield (McCannErickson) in about 20 markets.
Three interlocking job switches got the Madison Avenue spotlight this week.
In sequence they were these:
(1) George Abrams left Revlon where he was ad manager and went with Warner Lambert as president of the home products division.
(2) F. Kenneth Beirne resigned as president of C. J. LaRoche and took Abram's former spot at Revlon; (3) James D. Webb, who had been LaRoche chairman, stepped into the agency's presidency.
C J. LaRoche himself returns to chairman of the board.
Imagine listeners by the droves competing in a phone-the-answer contest with a sheet of trading stamps as the prize.
It's happening out in Moline, 111., with the advertiser King Korn Trading Stamps, a Chicago-based outfit.
King Korn, which places stamps in 29 key markets is using Moline as the test point for its promotion. Coming stands include Duluth, New York, Dayton, and Galesburg, 111.
It's been such a good viewing season (hours viewed per set) that knowledgable agency tv department heads are predicting that 1 ) advertisers will lock up their fall buys earner than usual, and 2) advance their network renewals.
The networks are expected to have their master, or "dream," schedules for the fall prettywell blueprinted within the next three weeks.
Soon they'll be saying that old soap operas never die; they are regroomed for tv. Screen Gems is putting Portia Faces Life on film for network use. Portia was one of the latter-day housewife companions in radio.
20 SPONSOR • 21 FEBRUARY 1959