Sponsor (Jan-Mar 1960)

Page scan 000274 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-Mar 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Mar 1960)
Leaf #:
000274
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Burnett simplifies t\ tape buying 26 Sept. p. 35 Birth pains of a new tv campaign (OHM) 26 Sept. p. 38 NL&B's new 3-way radio tv set-up 3 Oct. p. 41 Seller's Viewpoint: Norman Boggs, KHJ ..... 3 Oct. p. 80 \ in exurbia: the Henderson operation 10 Oct. p. 34 How agencj people rate the reps 17 Oct. p. 41 Seller's I iewpoint: Bob Me Andrews, KBIG _ 17 Oct. p. 86 Media men. they're -till underpaid 31 Oct. p. 30 Sponsor Asks: What should stations know ahout youi agency? part I 7 Nov. p. 46 Report to a client on videotape (Compton) _ 14 Nov. p. 33 Adman dreams dreams of 1979 (Geo. Ketchum: Ketchum, MacLeod & Grove) 14 Nov. p. 45 Sponsor Asks: What should stations know about your agency? part II 14 Nov. p. 48 Musical -ell heads for high "C" 5 Dec. p. 30 Seller's Viewpoint: Ed Mullinax, WLAG 5 Dec. p. 68 Big stew on Madison Ave. (C&W) 12 Dec. p. 38 Seller's Viewpoint: Robt. Rounsaville, Rounsaville Stations 19 Dec. p. 68 For agencies: year of mergers 26 Dec. p. 32 Personalities Newsmaker: Norman B. Norman, pres., NC&K 11 July p. 6 BBDO's six new media heads _ 25 July p. 32 Man behind the mergers (Robt. C. Durham) _ 1 Aug. p. 34 Newsmaker: Alfred L. Hollender, exec, v.p., Grey Advertising 8 Aug. p. 6 Newsmaker: Donald E. West, pres., Donahue & Coe 5 Sept. p. 6 Ben Duffy comes back (BBDO) 12 Sept. p. 36 Newsmaker: Leo Burnett, bd. chmn., Leo Burnett Agency _ 12 Dec. p. 10 Leo was misquoted: here is what he said about magazines 12 Dec. p. 36 Farewell to a wonderful gal (Gert Scanlan, BBDO) 19 Dec. p. 36 TiiTiel>uyin«t Marketing's a 'must' for savvy timebuyers 11 July p. 36 Yes, Virginia, timebuyers listen to radio ._ 18 July p. 41 Sponsor Asks: What should timebuyers know about your market? _ _ 17 Oct. p. 50 Tv spot buyers tell why 24 Oct. p. 27 Buyer Sweeney goes to Chicago 21 Nov. p. 34 BROADCASTING INDUSTRY General Let's grOM cold together: a poem by Ted Smith (Adam Young, Inc.) 4 July The FCC: father, doctor, or foe? (Csida) 25 July Flurry at Foley Square (McMillin) 1 Aug. Ruckus over tv hour shows 1 Aug. They'll be pouring it on in sports this fall: part I 15 Aug. Easy way to strain air media's alphabet soup 15 Aug. Net tv shakes spot _ 22 Aug. Local sports on tv/radio challenges net audiences: part II 22 Aug. Sponsor Asks: How can broadcast attract more co-op money? 22 Aug. Hitcb your wagon to a pop star( Csida) 5 Sept. VI \'~ hii-li-hust supermarket test 5 Sept. Hot questions media men want answered 5 Sept. TIO. a statesmanlike start (Csida) 19 Sept. The Sarnoff reply to Harper's 26 Sept. \utos at the crossroads: part I 26 Sept. In and Out on Madison Ave. (Eugene F. Trivell, Donahue & Coe) 26 Sept. Seller's Viewpoint: Cecil Woodward, WEJL ... 26 Sept. Vutos at the crossroads: part II 3 Oct. 'We mu^t rediscover the individual man' 3 Oct. ■ t looks at radio/tv potential (A. MacLeish) 10 Oct. dnt: Ervin F. Lyke, WVETAM&TV 10 Oct. Bombshell for tv rates (CBS TV) ...... 17 Oct. That quiz show mess (McMillin) 24 Oct. p. 38 p. 20 20 33 31 43 33 p. 36 52 13 32 39 10 12 31 p. 40 p. 88 p. 29 p. 36 p. 42 p. 76 p. 33 P 9 A new, cleaner face for tv? (Csida) Sponsor Asks: How can stations streamline their rate cards? Setter's Viewpoint: R. C. Embry, WITH Spot (tv/radio) tops a billion in '59 Sellers Viewpoint: Alvin D. Schrott, WJ AC-TV Mail call (Csida) Not bastards or charity boys (McMillin) How the ANA feels about tv responsibility Sponsor Asks: What was your reaction to the BPA Convention? Seller's Vieivpoint: C. L. Thomas, KXOK When is a tv commercial phony? _ Self-regulation — yes, but how? (McMillin) Local radio: shadow over newspapers How to get big ideas in radio/tv (Samm S. Baker) NAB's tv code for commercials Leo was misquoted; here is what he said about magazines Along Ad Row with pack and sleigh Are you sure you need visuals? Sponsor Asks: How will you program under the new NBC network radio format? Amid the tumult — some facts (Csida) Farewell to 1959: Report on an explosive year.. Newsmakers of the Year Seller's Viewpoint: Tom Jones, WJIM Personalities Newsmaker: Edward J. DeGray, pres., ABC Radio Newsmaker: Mike Rosenberg, originator of Hemisphere TV Corp Newsmaker: Julius Barnathan, v.p. for affil. sta., ABC TV Whither Joe Culligan? Newsmaker: Oscar Katz, v.p. of net progr., CBS TV Newsmaker: William S. Paley, chmn. bd., CBS Newsmaker: Fred Rabell, mgr. & owner, KITT Newsmaker: Louis Hausman, dir., TIO Como — crooner with portfolio (Csida) Newsmaker: William S. Hylan, v.p. sis. admin., CBS TV Newsmaker: Donald W. Coyle, v.p. intern'l div., ABC TV Newsmaker: Harold E. Fellows, pres. & chmn., NAB Newsmaker: C. Wrede Petersmeyer, pres., Corinthian Bdcstg. Corp. Newsmaker: Joseph H. Ream, v.p. program practices, CBS TV Hugh Beville: v.p. for crystal-gazing (NBC) Newsmaker: James T. Aubrey, Jr., pres., CBS TV NAB names McCollough its 'Man of the Year' Newsmaker: John Karol, v.p., dir. special projects, net tv sis., CBS TV .... Ra<lio/Tv Case Histories 31 Oct. p. 10 31 Oct. 31 Oct. 7 Nov. 7 Nov. 14 Nov. 21 Nov. 21 Nov. 21 Nov. 21 Nov. 28 Nov. 5 Dec. 5 Dec. 5 Dec. 5 Dec. 12 Dec. 19 Dec. 19 Dec. 19 Dec. 26 Dec. 26 Dec. 26 Dec. 26 Dec. p. 51 p. 70 p. 31 p. 78 p. 13 p. 23 p. 31 p. 50 p. 87 p. 29 p. 12 p. 27 p. 38 p. 40 p. 36 p. 32 p. 37 p. 48 p. 14 p. 27 p. 29 p. 68 4 July p. 10 18 July p. 6 25 July 25 July 22 Aug. 19 Sept. 26 Sept. 3 Oct. 3 Oct. p. 4 p. 34 4 4 6 4 12 10 Oct. p. 4 17 Oct. p. 8 24 Oct. p. 4 14 Nov. p. 4 28 Nov. 28 Nov. 19 Dec. 19 Dec. 4 36 8 31 26 Dec. p. 6 Local radio/tv sells prefabricated houses (Home Installation Co.) 4 July p. 35 How Cal Fame grapples with giants (frozen juice) 12 Sept. p. 46 How to make a radio/tv marriage (Okla. Tire & Supply) 14 Nov. p. 40 Bank branches out with tv/radio (Nat'l Bank of Detroit) 21 Nov. p. 42 How an old-line firm battles the big boys (Dumas Milner) 19 Dec. COSTS Where there is smoke there's sure to be radio 4 July Here are air media's top 25, their finances & ad budgets (chart) 8 Aug. Estimated expenditures: top 25 advertisers: 2nd quarter, 1959 29 Aug. Gross time billings by time of day 29 Aug. p. 34 p. 30 p. 32 p. 42 p. 42 44 SPONSOR 23 JANUARY 1960