Sponsor (Jan-Mar 1960)

Page scan 000275 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-Mar 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Mar 1960)
Leaf #:
000275
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Tv income: multi-station markets 5 Sept. Detroit moves into heavier ad budget (chart) 26 Sept. Tv billings climb 17.3% in first half 1959 over 1958 26 Sept. Spot tv's top 100 26 Sept. Spot tops a billion in '59 _ 7 Nov. How much do you know about spot radio costs? 14 Nov. Toiletries spending in tv (chart) 21 Nov. Over 25% in spot tv 20 leading advertisers: 3rd 28 Nov. quarter 1959 19 Dec. Top 50 air agencies in 1959, their radio/tv billings 26 Dec. 41 32 37 p. 60 p. 31 p. 38 p. 82 p. 40 p. 64 p. 34 I COMMERCIALS Should you pre-score your tv commercials? 11 July p. 40 Philosophers yet (McMillin on Chock full o' Nuts) 18 July p. 8 The world's a stage for Oasis (cigarettes) 18 July p. 32 The institutional sell (McMillin) 15 Aug. p. 22 "When to use humor in tv commercials (Arthur Bellaire) 5 Sept. p. 34 Is video tape best for tv commercials? 12 Sept. p. 40 Tests show 8 reasons why commercials fail 19 Sept. p. 40 Laxatives, deodorants, bras and girdles (McMillin) 10 Oct. p. 14 Clark Oil takes top radio award 17 Oct. p. 36 Top 10 radio campaigns in Blair poll of commercials _ 17 Oct. p. 36 Tv spot buyers tell why '_ 24 Oct. p. 27 Seller's Viewpoint: Donald P. Campbell, WMAR-TV 14 Nov. p. 92 When is a tv commercial phony? 28 Nov. p. 29 Musical sell heads for high "C" 5 Dec. p. 30 189 big spenders use magic of 8 sec. I.D.'s 12 Dec. p. 45 FILM & TAPE Selling time with tv tape 18 July p. 38 Sponsor Asks: Is there a real film-tape conflict? 25 July p. 46 Newsmaker: Ampex Videotape, Ampex Corp 1 Aug. p. 4 Meet Mr. Ziv (Fred Ziv, bd. chmn., Ziv Television Programs, Inc.) 29 Aug. p. 31 Newsmaker.: Jerome Hyams, gen. mgr., bd. member, Screen Gems-Columbia Pictures 12 Sept. p. 6 Is video tape best for tv commercials?... 12 Sept. p. 40 Sponsor Asks.: Is tv tape effecting long-term savings? 19 Sept. p. 46 Burnett simplifies tv tape buying 23 Sept. p. 35 Sponsor Asks: What's new in film commercial techniques _. _ 24 Oct. p. 62 Syndication's big fringe benefits 7 Nov. p. 42 Report to a client on video tape 14 Nov. p. 33 Why big utility men turn to syndicated tv film shows 28 Nov. p. 38 If you're new in video tape (John Sallay, F&S&R) 12 Dec. p. 46 Film and tape: no answer yet _. 26 Dec. p. 36 Telepulse ratings: top spot film shows 1 Aug. p. 48 Telepulse ratings: top spot film shows 29 Aug. p. 50 Telepulse ratings: top spot film shows _ 26 Sept. p. 62 Telepulse ratings: top spot film shows 10 Oct. p. 50 Telepulse ratings: top spot film shows 7 Nov. p. 62 Telepulse ratings: top spot film shows 12 Dec. p. 54 MARKETING Spot tv for the era of vanishing salesmen 11 July p. 33 Marketing's a 'must' for savvy timebuyers 11 July p. 36 $100,000 re-run for a 1936 jingle (Chateau Martin) 11 July p. 42 A dollar-and-sense approach to radio/tv merchandising (Carl H. Vogt) 18 July p. 42 Sponsor Asks: What makes a good test market campaign? 8 Aug. p. 54 How three other auto products use radio (chart).... 22 Aug. p. 42 Corning (Glass Co.) test-markets a tv push 10 Oct. p. 37 Megatown: market of today 7 Nov. p. 39 Big boom brews up toiletries battle _ 21 Nov. p. 38 Blue Ribbon Radio Series: Chevy sells a big package: part I 1 Aug. p. 29 — Jet-speed radio for Nat'l Airlines: part II 8 Aug. p. 36 — Mogen David puts 50% into radio: part III 15 Aug. p. 35 — Alemite puts all in radio: part IV 22 Aug. p. 39 — Why Gillette is expanding radio: part V 29 Aug. p. 35 — Iced tea heats up 29 markets (Tea Council) : part VI 5 Sept. p. 36 MERCHANDISING, PROMOTION, PUBLICITY Sponsor Asks.: How can agencies capitalize on local program promotion? _ 4 July p. 48 $100,000 re-run for a 1936 jingle (Chateau Martin) 11 July p. 42 A dollar-and-sense approach to radio/tv merchandising (Carl H. Vogt) 18 July p. 42 U. S. Marines capture Florida radio station (WPDQ) 25 July p. 45 Community Club gets grins (WITH) __ 22 Aug. p. 39 Radio, and radio only, fills up Florida theatres (WCKR) 22 Aug. p. 45 Sponsor Asks: Is public service programing salable? 5 Sept. p. 44 Does promotion need more real advertising savvy? (Herman Land, Corinthian Bdcstg. Corp.) 31 Oct. p. 37 Why retailers are using new tv ad patterns: part II 7 Nov. p. 36 Food chain serves tv menu to employees first (Royal Castle) 28 Nov. p. 42 How to pre-sell radio/tv: part I 17 Oct. p. 38 How to pre-sell radio/tv: part II .. 24 Oct. p. 34 How to pre-sell radio/tv: part III 31 Oct. p. 37 How to pre-sell radio/tv: part IV 14 Nov. p. 42 PRODUCT CASE HISTORIES Appliances Get your salesmen into home this way (Renaire Food Corp.) 29 Aug. How Presto put pressure on 12 Dec. Automotives New price laws bring change in auto pitch (Ladd Ford) ..._ 4 July Armstrong (Rubber Co.) tightens its grip with spot tv 5 Sept. Plymouth dealers love radio on wheels 7 Nov. How to make a radio/tv marriage (Okla. Tire & Supply) 14 Nov. Clothing & Accessories How Reis tailors tv underwear (Robt. Reiss & Co.) 29 Aug. Tv supports Supp-Hose better (support hosiery) 17 Oct. So I went on the air myself (Austin Burke, clothier) 24 Oct. Snowstorm plus radio = shoe sales (Schiff Shoe Store) 5 Dec. Drugs and Cosmetics p. 41 p. 43 p. 32 p. 40 p. 44 p. 40 p. 40 p. 46 p. 30 p. 36 p. 36 p. 44 p. 33 p. 41 3,000 wedge for shelf space (Cheramy, Inc.) 25 July Why Mennen picked radio for men 17 Oct. Mennen gets surprise dividends from radio 31 Oct. Financial and Insurance Glamour switch ups loans (Thorpe Finance) 15 Aug. $210,000 for tv's 7 a.m. audience (Inc. Co. of North America) — 22 Aug. How radio gives zip to stocks (Boettcher & Co.).... 3 Oct. Bank branches out with tv/radio (Nat'l Bank of Detroit) 21 Nov. Radio play-by-play rockets loans (Gen. Finance Corp.) — 12 Dec. Food and Beverages Franks with an image, thanks to radio (Peet Packing Co.) _ 4 July p. 34 p. 44 p. 43 p. 42 p. 44 SPONSOR 23 JANUARY 1960 15