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-LI
WSIX-TV
Tops Them All In The Nashville Area
LEADING IN . . .
7 out of TOP 10 3 out of TOP 5
SHOWS*
Station Index
• WSlXsELLS
WITH TOWER HEIGHT
2049 ft. above sea level
. . . None taller permitted in this area by CAA.
• WSlXsELLS WITH POWER
316,000 powerful warts . . . -narimum permitted by FCC.
• WSlXsELLS WITH EFFICIENCY
Maximum coverage and low cost per -housond make WSIX-TV your most efficient buy in the rich Tennessee, Kentucky, Aloboma TVA area.
(X) CHECK THESE
FACTS:
(X| TV Homes — 370.700 (X) Population — 1,965.500
Effective Buying Income
$2,155,868,000
IstaH Soles — : 85 308,000
TV
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LAND
' THE CENTRA. SOU1
I NASHVILLE
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Vol 14, No. 11 • 12-MARCH I960
SPONSOR
TMC WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE
DIGEST OF ARTICLES
35
38
39
40
42
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46
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What's ahead on net tv?
Next season's net program lineup heeds government and public counsel^ add public Bervice, new shows. But westerns are still riding high!
Noodles hot in tv spot
Harrisburg co. creates authentic Pa. Dutch atmosphere in tv spots; soft-seU technique wins expanded distribution and 57% sales ri-e
Agencies and stations: partners in ad tango
Hal .Smith. \.p.. Needham. Louis & Brorby, Chicago, reveals results] of mchdsg. study, explain? why tango partners are stations and agenciesi
Timebuyer X and those '73 Young Men'
A worried timebuyer (whose wife put the bug in his head) asksf SPONSOR if it deliberately omitted him from its recent article!
Radio: new king of the newsbeat
Lntil a few years ago. radio news was branded wishy-washy, no more than recitations from the teletype. Now it has found itself, and here's why
Winter's worst storms can't snow out tv
Broadcasters show their ingenuity operating under harsh conditions as marooned crew keeps tv -tation on air with public service information
New stars in the N.Y. moving sky
Low-pressure radio builds reliability image for local mover and hikes his tonnage 16% in nine months; promotions tie in with radio campaign
Viewing trends at the halfway mark
^e-tern-. suspense -hows are on top in Nielsen -tudy comparing tuning habits by program type with net schedule. Also included: Tv Basics
FEATURES
14 Commercial Commentary
72 Film-Scope
31 49th & Madison
76 News & Idea Wrap-Up
6 \<w -maker of the Week
76 Picture Wrap-Up
26 Reps At Work Seller"? Viewpoint
54 Sponsor Asks
74 Sponsor Hears
1 9 Sponsor-Scope
90 Sponsor Speaks
56 Spot Buys
90 Ten-Second Spots
86 Tv and Radio Newsmakers
7 1 Washington Week
Member of Business Publications Audit of Circulations Inc.
SPONSOR PUBLICATIONS INC. combined with TV. Executive, Editorial, Circulation and Advertising Offices: 40 E. 49th St. (49 & Madison) New York 17, N. Y. Telephone: MUrrn Hill 8-2772. Chicago Office: 612 N. Michigan Ave. Phone: Superior 7-9S63. Birmingham Office: Town House, Birmingham. Phone: FAirfax 4-6529. Los Angeles Office: 6087 Snarl Boulevard. Phone: Hollywood 4-8089. Printing Office: 3110 Elm Ava., Baltimore 11, Md. Subscriptions: U S. $8 a year. Canada & other Western Hemisphere Countries S9 i year. Other Foreign countries $11 per year. Single copies 40c. Printed in U.S.A. Address all correspondence to 40 E. 49th St., N. Y. 17, N. Y. MUrray Hill 8-2772. Published wtekry by SPONSOR Publications Inc. 2nd class postage paid at Baltimore, Md.
1960 Sponsor Publications Inc.
SPONSOR
12 MARCH 1960