Sponsor (Jan-Mar 1960)

Record Details:

Title:
Sponsor
Date:
Jan-Mar 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Mar 1960)
Leaf #:
000761
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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POTPOURRI OF POPULARITY! Consistent, predictable popularity month -after -month . this is the profile of WHO-TV's highly successful Early Show. NSI (Nov., 1959) proves that the WHO-TV Early Show is Central Iowa's most popular early evening elevision fare. Its variety format — cartoons* for kids, povies* for mom, news for dad — attracts each and jevery segment of the audience. And for the record, he Early Show delivers more homes in 20 of 30 quarter ours surveyed, Monday-Friday (4:30 p.m.-6:05 p.m.), ban either Stations "B" or "C." (New time for Early >how is 4 p.m.-6:05 p.m.) Ask your PGW Colonel about WHO-TV's spectacular >argains in spot availabilities, on this and other stationime success shows! \MGM Package * WARNER BROTHERS "Vanguard" it "Showcase Package" if NTA "Dream," "Champagne," "Lion" if SCREEN GEMS "Sweet 65" • HOLLYWOOD TELEVISION SERVICE "Contlelialion" if M and A ALEXANDER "Imperial Prestige" if PAR'AMOUNT LIBRARY and others. NSI SURVEY DES MOINES-AMES METROPOLITAN AREA (November, 1959) EARLY SHOW — FIRST PLACE QUARTER HOURS WHO-TV STATION B STATION C Number Reported 20 10 0 Percent of Total 662/3% 331/3% 0 WHO-TV is part of Central Broadcasting Company, which also owns and operates WHO Radio, Des Moines WOC-TV, Davenport WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV — WHO-TV 9 WHO-TV WHO-TV WHO-TV rWHO-TV WHO-TVi WHO-TVi HO-TVi HO -TV/ IO -TV IO -TV LWMO-TV WHO-TV 4^ Channel 13 • Des Moines NBC Affiliate Col. B. J. Palmer, President P. A. Lovet, Resident Manager Robert H.' Harter, Sales Manager Peters, Griffin, Woodward, Inc., National Representatives 'ONSOR • 12 MARCH 1960