Sponsor (Jan-Mar 1960)

Record Details:

Title:
Sponsor
Date:
Jan-Mar 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Mar 1960)
Leaf #:
000763
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Playing the percentages (or the art of successful TV sponsorship) i ABC -TV NETY Score for prime time half-hours4 1st or 2nd place 29 29 3rd place 6 6 ♦SOURCE: NATIONAL NIELSEN REPORT, 2 WEEKS ENDING FEB. 7, 1960, SUN —SAT., 8-10:30 PM, AVG. AUDIENCE PER MIN. The smart money in TV rides the winners— shows that show up first or second consistently in share of audience. As the figures show, you've got 5 out of 6 chances of picking a winner when your money goes on ABC or Net Y— it's a toss-up between them— but only 2 out of 6 chances on Net Z. And the figures themselves are most significant . , . being taken from a national Nielsen at the season's peak viewing period. (What isn't a toss-up is ABC's edge in younger homes, with growing, consuming families. And ABC's lead in cost efficiency: $2.88 per M.) ABC TELEVISION d SPONSOR • 12 MARCH 1960