Sponsor (Apr-June 1960)

Page scan 0007 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1960)
Leaf #:
0007
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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2 APRIL I960 40< a copy • $ft * year Vfo THE WEEKLY MAGAZINE RADIO/TV ADVERTISERS USE SOT EM COVERED! IN THE NASHVILLE MARKET, ONLY WSIX an Fire 3 Barrels At One Time . . . off can't miss with coverage like this! WHICH ROAD FOR TV SHOW CONTROL? Trend is toward more net control, but some see a shift back to agencies and clients Page 35 AFL-CIO puts 70% of p.r. budgel into air media Page 38 Babies— $1% billion ad headache Page 43 SPECIAL SECTHJM: N A B Cc ntion