Sponsor (Apr-June 1960)

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50,000 WATT CKLW does . . . every day! (There are 290 of them between Thunder Bay Light in Northern Lake Huron and Dunkirk Light near Erie, Pa.), and we talk to hundreds of thousands of other housekeepers, too — the ones with dresses, husbands, children — and shopping budgets! Check your latest audience composition reports against ratings in the DETROIT QTGG. Your next step will be to call on an East/man. CKLW50,000 WATTS, n™ mo,e *. ever, a must buy in the Great Lakes region. An RKO General Station tttttnuS* III! i'-..