Sponsor (Apr-June 1960)

Page scan 000833 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1960)
Leaf #:
000833
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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lose who live on air... In the last three decades advertisers and their agencies have spent billions of dollars on air. A lot of people lived on it. A lot of goods were moved. To those who live on air SPONSOR serves a function no other publication can match, for SPONSOR is the most definitive study of air in the broadcast industry. It is the news of air— the plans of air— the progress of air— the thoughts of air— the very life of air— delivered to you every week — 52 weeks a year. Most every man who's gotten anywhere in air reads SPONSOR. The man who wants to get there faster reads SPONSOR at home— because the very chemistry of broadcasting— the factors that make it move and earn its salt are just much too important for light reading on a routing list. If you live on air — read SPONSOR at home. Read it on A time, B time or C time but make sure it's free time at home. At the price of only $8 a year you can have 52 issues of this most useful publication in the field at your side — to see, study, tear out and file. It's the best investment you'll ever make. Order your home subscription today. THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE