Sponsor (Apr-June 1960)

Page scan 000834 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1960)
Leaf #:
000834
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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NEWS & IDEA WRAP-UP 10,000 to 1 shapely Jean Turner, shown pointing at thousands of empty cigarette packs and cartons sent by Charleston, W. Va. clubwomen for WKAZ's Community Club Awards campaign STRAIGHT FROM THE HORSE'S MOUTH! Her name? Nellie the Nag. Occupation? Selecting 20 horse tidbits mailed to WINS, N.Y., with help of station personality Jack Lacy (I) and program dir. Rick Sklar. 20 senders will win free outing at Aqueduct plus gambling cash ADVERTISERS Colgate (Bates) has scored some-i thing of a victory in the proces; of buying Sister Eileen as a replacement this fall for The Millionaire. It gets control over the new series to be produced by Screen Gems, ever though CBS TV had started the dick ering for the show some time ago. It was the only condition on which Colgate would become a sponsor. (See page 33 for article on agenc\ reaction to network program control.) There aren't as many sun tan lotions around in air media as usual, but among those active this season are: Tanfastic I Foote. Cone & Belding I Revlon Sunbath l Grey I, Lanvin's Bain de Soleil I Heineman. Kleinfeld Shaw & Joseph. New York ) , and Cop pertone I Lake. Spiro. Shurman. Inc.. Memphis). DOUBLE ENTRY to WWDC's (Wash. D. C.) annual search for Miss Washington part of Miss America contest, are 18-year old twins Diane and Darlene Wroblewski Both are readying dramatic routines for event SPONSOR • 4 JUNE 1960