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Campaigns :
• Revlon's Top Brass hair dressing for men and new Top Brass rollon deodorant for men will be heavily promoted this spring via an extensive spot tv drive in the top 30 markets. Newly revised one-minute films featuring the hair dressing alone are employed in the campaign, which extends through June. Top Brass will also receive heavy exposure on Revlon's CBS TV programs. Radio spots will supplement the tv push in New York. Agency: Mogul Williams & Saylor.
• The Charles E. Hires Co. will promote the ''togetherness'" of its root beer drink and ice cream this summer with the largest warm weather campaign it has ever scheduled. Promotion is built primarily around local tv and radio spots in kev markets.
F. R. Tripler & Co., men's stores, sponsored 48 safety announcements during the past Memorial Dav weekend over WCBS, New York.
This marked Triplets initial use of
radio. The spots, instead of mentioning products, highlighted such things as the store's clientele, its tradition, and the like. Agency: Fuller & Smith & Ross.
New faces: General Mills is introducing a star-shaped breakfast cereal, Twinkles, via tv spots. Agencv: DFS . . . Coca-Cola is merchandising a Coke with ice-cream drink. The Float-With-Coke campaign gets underway with radio spots before the summer.
Strictly personnel: Joseph Chira,
appointed advertising director of Lanolin Plus. Inc. . . . Stanley Prater, to advertising manager for the Chemical Division of Minnesota Mining & Manufacturing . . . John Vanderzee, to sales manager of battery separators at United States Rubber Co.
AGENCIES
Lennen & Newell, a habitual late
shopper, this week picked up 13 commercial minutes for Lorillard of the Aquanauts on CBS TV for the final quarter.
Because of the show's limited lineup lit comes at 7:30 EST I , the price per commercial minute, with Lorillard's high discount, comes, it's reported, to $18,000. Here's another example of an agency using air media to sell the company's image:
The Zakin Co., New York, has bought time on WABC-FM, New York, and is producing, for themselves, a program with entertainment and cultural appeal. Zakin is also presenting its own commercials, featuring specific problems which an agenc) and its clients face.
Agency appointments : General Foods, for certain new products in its Perkins division, to the Chicago office of Y&R . . . Fiat Motor Co. from Adams & Keyes to Grant Advertising . . . Ideas. Inc., for its toys, novelties, and premiums, to Tobias, O'Neil & Gallay, Chicago.
IING THE CANDLE— giant neon-type transformed from top of KYA's transmitting tower in San Francisco, and lit each night Giants win — are station mgr. James Jordan (I). and Hamm Brewing's Robert Hueter
ROARING IT OUT with a loudspeaker and receiver from the '20's to promote National Radio Month are Pat Shemo (I) and d.j. Clark Race of KDKA, Pittsburgh. KDKA's broadcasting days date back to Nov. 2, 1920
MEDIA EXEC winners of Telequii. contest by WOW-TV, Omaha, won evening for two at Waldorf's Empire Room. Gathered around Frank Fogarty (at piano), exec v. p., Meredith Bdcstg., who presented awards, are (l-r) Clifford Botway, OBM; Alan Bobbe, AitkinKynett; Dorothy Houghey, Grey; Beryl Seidenberg, KHCC&A; Roger Clapp, B&B
SPONSOR • 4 JUNE 1960