Sponsor (Apr-June 1960)

YOU KCANT KCOVER TEXAS without KCEN-TV WHOLE LOAF! all 33 Central Texas c o u n ti es . . . th e most nourishing buy in the big Waco -Temple market. CHANNEL & BLAIR TELEVISION ASSOCIATES National RtpreientativtM Immediate |>lan~ call for a saturation spot i\ campaign in Chicago . . . Safeway Brake Shops and their franchisee! dealers, to Gresh & Kramer, Philadelphia . . . Weldit, Inc., to Rossi & Co. Detroit . . . Simonize I S I million) will soon choose its new agency replacing Y&R, Chicago. New division: Gardner Advertising this week created a media research group headed by Robert Reimenschneider as director and Ronald Levy as supervisor. Its purpose: to evaluate all media research material as a means of guiding Gardner media people via regular evaluation reports. Kudos : Atlanta-based Liller, Neal, Battle & Lindsey, for its radio commercials for Colonial Stores, and Henderson Advertising, Greenville, S. C, for its tv commercials for Texize Chemicals, named first prize winners in the Second Annual Awards presented by the Radio & Tv Representatives Association of Atlanta. Competition was open to all Southeastern agencies. Admen on the move: Karl Vollmer, named manager of Y&R's Chicago office . . . Chester Burger, to president of CCI . . . John Lyden, to vice chairman and James Douglass, named administrative v.p. of Ted Bates . . . Albert Ward, to Kudner as v.p. and director of tv and radio programing . . . Robert Wulfhorst, to v.p. and director of media research at Needham, Louis & Brorby . . . Chester Posey and Ralph Koser, named senior v.p.'s of McCann-Erickson (U.S.A.), . . . Jack Davis, Onofrio Paccione, Lester Rondell, John Rigor, and William Schultze, to v.p.'s of Grey . . . Frank Heaston, to marketing director of the New York office of Gardner . . . Hal Tillson, to manager of the media department: George Wilcox, to media group supervisor; and John Setear, to marketing supervisor at Leo Burnett. More about people: Thomas E. Abies and Robert F. Lewis elected as board of directors at Phillips-Ramsey, San Diego . . . Beckham, Koblitz, Los Angeles, named Martin Barsky an account executive . . . Albert J. Platta to treasurer at Klau-Van Pietersom-Dunlap, Milwaukee . . . David H. Stremmel returns to Aubrey, Finlay, Marley & Hodgson, Chicago, as account executive. Syndicators have never been loath to tie their sales efforts to a headline or some other subject of general interest. Witness Ziv-UA's Home Run Derby this year, linked to the baseball season. Note also UAA is appealing to the Mark Twain revival this year with its single Warner Bros, feature, "Adventures of Mark Twain," designed to ride the crest of network shows this past month on the author. Sales: ITC's Interpol Calling, now in 109 markets, is also reportedly sold in 64 of the 75 top cities . . . WSAZTV, Huntington, purchased Popeye cartoons for its Steamboat Bill Show . . . UAA reports feature film sales and/or renewals with KVUE-TV, Sacramento; KLYD-TV, Bakersfield; KRSD-TV. Rapid City, Iowa: KTLETV, Pocatello, Idaho; KN DO-TV, Yakima; KYW-TV, Cleveland: WORTV, New York; KGNS-TV. Laredo; WTVT, Tampa: WCAX-TV. Burlington; WWL-TV, New Orleans; KENSTV, San Antonio; WAFB-TV. Baton Rouge; KLAS-TV, Las Vegas: WJZTV. Baltimore; KTVU. Oakland, California: WVEC-TV, Norfolk. Va.: WLOS^TV. Asheville. N. C: WPSDTV, PadJcah. Kentucky; KXGN-TV, Glendive, Montana; KWRB-TV, Riverton, Wvoming; KGMB-TV, Honolulu, and WHEN-TV, Syracuse. Programs: Fremantle to distribute the 20 June Johannson-Patterson heavyweight title match outside 'the U. S., using a combination microwave relay, video tape, hot kine, and edited film. Strictly personnel: Wallace L. Hutchinson named ITC western division sales manager . . . Harold Goldman, NTA executive v.p., announces his resignation effective 2 June. Commercials: A recent Schwerin report found that showcase, or spectacular, commercials, tend to be relatively ineffective when they take a SPONSOR • 4 JUNE 1960