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show business rather than salesman's approach.
NETWORKS
Allstate Insurance (Burnett) has wound up with a third of Thriller (NBC TV) weekly for the fall after CBS TV had failed to hudge Garry Moore on his stand against too many commercial hreaks.
Plymouth had been willing to give up half of its alternate weekly hour to Allstate. Sharing the other hour of the Moore show this fall: S. C. Johnson. Polaroid.
I Network tv sales and renewals:
The Andy Griffith Show, a new. weekly comedy series, will bow oyer CBS TV in October, on Mondays. 9:30-10 p.m.. for General Foods |'B&B') . . . The Adventures of The Nelson Family, on ABC TV Wednesdays. 8:30-9 p.m.. will be sponsored next season by Coca-Cola (McMann) and Eastman Kodak l JWT I . . . The Tab Hunter Show, new situation comedy series beginning on NBC TV this fall. Sundays 8:30-9 p.m.. is taken by P. Lorillard (L&N) and Westclox IBBDCO . . . The General Electric Tv Theatre has been renewed on CBS TV for the seventh consecutive year . . . Warner-Lambert (Lambert & Feasley'i has renewed The Loretta Young Show on NBC TV for next season . . . ABC TV will telecast a special pre-fight program on the Johansson-Patterson rematch 19 June for Philco fBBDO) ... The Retail Clerks International Association. AFL-CIO. has placed an order for NBC TV for 52-weeks participations in Today.
V
Network radio sales: Fiat Motor
Co. (Grant) and Bristol-Myers put
the SRO sign on the Johansson-Patterson heavyweight boxing match 20 June on ABC radio . . . StudebakerPackard iD*Arcy) will sponsor the summer-long World Jazz Series on CBS Radio . . . ABC Radio reports 16 renewals among Breakfast Club sponsors of 1959 in the period 1 January to mid-May.
: ^ New network affiliations: KTNTTV, Tacoma. Wash., to CBS TV . . . KUTV. Salt Lake City, to NBC TV . . . WEAN. Providence. R. I., to CBS
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finest
cwmerciai atmosphere •:.-cr
HIGHLY-RATED PRESTIGE*
Adult Radio
MINNEAPOLIS -ST. PAUL
William V. Stewart President Nationally represented by
Daren F. McGavren Company
Radio . . . WPEN, Philadelphia, to Mutual Broadcasting System.
Network personnel notes: Len Schlosser joins CBS Radio. New York, to assist in the coordination and development of programs and program services for the CBS-owned radio stations . . . Mortimer Weinbaeh. v.p. and general counsel of ABC. becomes the ABC member of NAB's radio board of directors.
RADIO STATIONS
Ideas at work:
• A bonus to program buyers :
KCBH-FM. Beverlv Hills, this month innovated a plan to "'Advertise Our Advertisers." The idea: Clients will receive promotion of their programs and products via rotating miniature billboards on the back of the station's vehicles. These color billboards will
SPONSOR • 4 JUNE 1960
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