Sponsor (Apr-June 1960)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

FIRST WITH VIDEOTAPE SCORES AGAIN WTH TOP MOVIES ON „ ***££*! -The**' stars' At 5 p.m., and in the late listening hours, Channel 10 brings to the screen outstanding feature-length movies. The best from the Hollywood libraries of RKO, Columbia, 20th Century, United Artists, UniversalInternational and J. Arthur Rank. Here's the time, the place and the audience for reaching all South Florida. ' for selling your products: 1) Popular local personalities; 2) Finest film facilities; 3) Two complete videotape units-studio and remote-available for commercial production. It all adds up to more viewers per advertising dollar. *T.M. Ampex Corp. YOUR TO SALES IN PUBLIC SERVICE TELEVISION, INC. Q ABC NETWORK Nationally represented by EDWARD PETRY CO., INC. travel some 500 miles throughout Southern California during each oneweek exposure period. • "Suzie** goes around the world: To create further interest in "Suzie," the mascot or corporate signature identified with KXOL, Ft. Worth, the station decided to send her around the world. The idea: her picture, sitting on a travelling bag H ill) a portable radio tuned to KXOL, was drawn on a giant postcard and sent to news offices in N. Y., London, Paris, Berlin, Cairo, Moscow, New Delhi. Singapore, Manila, Tokyo, Honolulu, and San Francisco. The last office is then expected to mail the card back to the station. • Conditioned air contest: WAMP, Pittsburgh, is asking listeners to identify its mystery sounds. The idea: station will air, daily, a familiar sound. Each week a winner will receive a portable air conditioner. • On the traffic safety front: As part of its annual summer campaign urging motorists and children to respect each other, WMCA, New York, has been recording safety spots in the city's schools. Children ranging from six to 14 will have their comments aired daily, starting now and continuing until September. Keystone Broadcasting Co., at a luncheon last week, announced the affiliation of KSEO, Durant, as its 1100th station. Keystone came into being January, 1940, and had some 60 affiliated stations with no sponsors. Today, with the signing of its 1100th station, Keystone boasts a coverage of 29 million radio families in small market areas and is currently carrying 67 nationally advertised products. On the fm front: WKJF-FM, Pittsburgh, conducted an Fm Seminar, and luncheon, for key personnel of the city's agencies last week. The purpose: to acquaint the admen with up-to-date information on the present status of fm. the upsurge in new applications for fm station licenses, and the increase planned for the coming model season by all manufacturers of either fm-only radios, table fm-am sets, or console fm-am combinations. And on the editorial front : WINF, Manchester, Conn., last week aired a series of editorials, dubhed Freedom's Last Mile'/, even hour, all during the broadcast day. As a climax to the week-long ~<*i i<--. station aired a 50minute, exclusive lecture by writer Barbara \\ aid. Thisa 'n' data: All Ft. Wayne radio stations aired, simultaneously, a special Radio Free Europe program, moderated bv regional v. p. for RFE, Carl Rupe . . . WGMS, Washington, D. C. this week initiates its new concept for summer radio — a "Summer Music Festival," highlighted by concert broadcasts from some of the music festivals and outdoor concert halls . . . Herbert E. Evans, president of Peoples Broadcasting Corp.. was elected president of the National Council of the YMCA . . . Sports note: KENG, Seattle, will air, exclusively, all University of Washington football, baseball and track events during the next two vears. Kudos : WGN, Chicago, and KNUZ, Houston, recipients of the Alfred P. Sloan Award for distinguished public service in highway safety . . . KSFO, San Francisco, commended for its "distinguished service in the training of students of radio broadcasting" by the Radio-Tv Guild of San Francisco State College . . . Alex Keese, manager of WFAA-AM-TV, Dallas, named winner of the Muzak Golden Ear Award for 1959 . . . Henry Schacht, farm reporter on KGO, San Francisco, awarded a Certificate of Merit in the Metropolitan division of farm news adjudication from the California Associated Press Tv/Radio Association. Station staffers: Walter Conway, to v.p. of KDIA, Inc., Oakland . . . John DiMeo, to manager, and Ted Carlson, sales manager at KAYO, Seattle . . . George Logan, to associate farm program director for Crosley Broadcasting Corp. . . . Phil Nolan, to program director of KOMA, Oklahoma City . . . Paul McLaughlin, to the local sales department of WKNB. Hartford. REPRESENTATIVES PGWr this week issued a 1960 edition of its "Spot Tv Cost Yard, sticks.*' SPONSOR • 4 JUNE 1960