We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
mlov
wiMmn
tff-n
*D
Top COTEKVGE
poP>flEKHAM)I5lN6|
BONUS COVttAGf*
I>RATTLEB0Ro,vr. •NFfElAMASS^ KEENE.NH.
I hi> booklet gives a market-bymarket assist in estimating the cost of using various t\pes of spot tv.
In addition, the Cost Yardsticks show month-by-month average temperatures in 80 markets to help plan seasonal campaigns.
TvAR's latest brand comparison survey in five major markets shows a continued and sizable increase in the number of men and women smoking filter cigarettes.
Viewing the five markets as a whole, the increase in filter smokers over six months ago is 14% among men, 12% among women. Of all men, 62% smoke cigarettes, an increase of 3% over the last survey, with 29% smoking filters and 33% smoking non-filters. Of all women, 52% smoke cigarettes, an increase of 3r7 over the previous report, with 35% preferring filters and 17% smoking non-filters.
Tv case histories of various advertisers have been chronicled by CBS TV Spot Sales in a series
of nine brochures.
In total, these brochures describe 107 examples of campaigns undertaken by 97 different advertisers.
Rep appointments — stations: WCAE, Pittsburgh, to Daren F. McGavren . . . KAPE, San Antonio, to Forjoe & Co.
Rep appointments — personnel : John Dickinson, elected to the board of directors of Harrington. Righter & Parsons . . . Morton Barrett, to Edward Petry & Co. as tv salesman in New York . . . Gilbert Miller, to an account executive at Venard, Rintoul & McConnell.
TV STATIONS
TvB this week disclosed these two interesting statistical factors related to spot tv during 1959:
1 i A total of 238 companies spent >~>i 1.1)00 or more in spot programs last year. S80.385.000 was spent in programs — representing 13.2' I of the total 1959 national and regional spot tv expenditure of 8605,603,000. Colgate and P&G each advertised 18 brands on spot programs. American Home, General Mills. General Motors, Lever, National Biscuit, and Ralston each used programs for nine or more brands.
2) A total of 236 companies spent 850,000 or more in tv spot ID"s during 1959. §64,512,000 was spent on ID's — representing 10.7% of the total national and regional spot tv expenditure (see figure above). Companies using ID's for 10 or more brands included American Home. Bristol-Myers. Colgate. Helene Curtis. General Foods. Nalley's, and P&G.
^' WBNS-TV, Columbus, has put a new rate card into effect which eliminates announcement frequency discounts.
The new card features three, five and 10 daytime announcement package plans at weekly discounts.
A triple-treat merchandising promotion: WCPO-TV. Cincinnati, and Farson, Huff & Northlich agencv teamed together in getting three major Cincinnati department stores to promote the station's shows.
The idea: Each store set up both window and department displays featuring life-size cutouts of the station's personalities, closed-circuit tv, and
new, exciting
music HSO
4 june 1960