Sponsor (Apr-June 1960)

Page scan 000876 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1960)
Leaf #:
000876
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Unnatural Resources . . . Developed with a Purpose FOR WKY RADIO AND TELEVISION ADVERTISERS! It is natural for a broadcaster to attract the people in a market with good programming. It is £/iVnatural for that audience to feel toward the broadcaster something more like love than the usual concept of audience loyalty. Maybe it's the imagination in public service affairs that does such things as establish a state-wide Eye Bank overnight. Maybe it's the excellence of local programming, typified by such things as our weather shows being the only ones in the state with the American Meteorological Society Seal of Approval. Or maybe it's the fact that WKY RADIO AND TELEVISION were the FIRST radio and television stations in Oklahoma, and haven't settled for anything less than first in 40 years. We really don't know exactly what one thing it is ... so we're jealously guarding it by being vigilant and hard-to-follow in all things! It results in greater power per commercial. * Good Stations on which to do More Business! RADIO AND TELEVISION