Sponsor (June-Sept 1960)

Page scan 00077 from Sponsor

Record Details:

Title:
Sponsor
Date:
June-Sept 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (June-Sept 1960)
Leaf #:
00077
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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11 JULY I960 40< a copy • SB a ymmr THE WEEKLY MAGAZINE RADIO/TV ADVERTISERS USE TV: AGENCIES' KEY LEVER FOR NEW BUSINESS Creativity in video ads, media power is shading marketing in client presentations Page 33 10 seconds that shook Madison Ave. Page 36 Tv Commercials Festival: facts on the winners Page 38 More specials in store for radio? Page 44 The STORZ Stations today's Radio for today's selling WDGY. WhB. KOMA, WQAM represented bv John Blair & Co.