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Garnitz has sponsored other programs on television, so it was not a matter of convincing him of the power of television as an advertising medium, nor of the proven audience pulling power of Bishop Sheen.
Mr. Garnitz was quick to sense the value of the Bishop Sheen Program as an audience attraction, but had to be convinced the program would improve his corporate image. He in no way wished to jeopardize his store.
Convincing a client that Bishop Sheen s H appeal extended to all faiths
In a series of meetings and conversations in which I enlisted the aid of our general manager. Tom Hamilton, we pointed out that, this was in fact, not a religious program. The Bishop's dissertations concerned themselves basically with the problems of modern living, and his sparkling sense of humor, so adroitly interwoven with serious matter, would offend no one, regardless of faith.
After careful consideration and checking with people of different faiths, whose opinions he respected, Mr. Garnitz signed the contract.
In his first commercial minute on his initial show Dick Garnitz said:
"Good evening. I'm Dick Garnitz speaking for Garnitz Furniture. For almost 40 years Garnitz Furniture Company has been the leader in bringing you the first in fashion, quality, and economy for the home. Too, Garnitz Furniture Companv has helped to foster understanding and morality regardless of race, color or creed. Regardless of faith, we believe vou can enjoy and learn from this distinguished man of God."
Many letters, post cards and phone calls, indicated that Mr. Garnitz had made a wise decision. ^
MELIGHT
LIMELIGHT ... the Fine Music design for
discriminating KSDO listeners . . .
Attracts and holds early morning and late
afternoon audiences who appreciate the finest and show their
appreciation with sponsor results . . .
KSDO, best Fine Music buy in the booming-buying Southwest
. . . where advertising is limited timewise,
screened tastewise . . .
■JL-,
est Fine Radio Buy In The
ionally by Daren F. McGavre
KSDO
San Diego
The Gordon Broadcasting Company
KSDO San Diego AM KBUZ Phoenix AM and FM
SPONSOR • 11 JULY 1960