Sponsor (June-Sept 1960)

Page scan 000123 from Sponsor

Record Details:

Title:
Sponsor
Date:
June-Sept 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (June-Sept 1960)
Leaf #:
000123
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

WHEN DO YOU GUI! A FORMAT! The answer is very simple — never! At least, in 33 years, we have never quite been able to manage it. Public preference changes too fast and so do each community's needs. That is why every Storer station is locally oriented to the particular community it serves. Only by knowing community problems from day to day have we been able to help solve them. Only through constant check on listener and viewer preferences have we been able to built loyal, responsive audiences. Keeping the public informed and entertained, and working for a better community is a day-to-day, often an hour-to-hour, even minute-to-minute job. We've never found a way to format community service. It's too big... too fluid... too much of a responsibility to be frozen — even for one day. Radio CLEVELAND-WJW TOLEDO-WSPD WHEELING-WWVA MIAMI-WGBS LOSANGELES-KGBS DETROIT-WJBK PHILADELPHIA-WIBG Television DETROIT-WJBK TV CLEVELAND-WJW-TV MILWAUKEE-WITI-TV ATLANTA-WAGA-TV TOLEDO-WSPD-TV NATIONAL SALES OFFICES:: 625 Madison Ave.. NY. 22. PLaza 1-3940 / 230 N. Michigan Ave.. Chicago 1. FRanfclin 2-6498