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National and regional buys ork now or recently completed
SPOT BUYS
TV BUYS
Lever Bros. Co., New York: Campaign for All begins this month in both major and minor markets. Day and night minutes run for nine weeks, five-seven per week per market. Buyer: Don DeCarlo. Agency: Needham, Louis & Brorby, Inc., Chicago. Colgate-Palmolive Co., New York: Poise, a new deodorant, is being tested in five markets starting this month. Schedules are for eight weeks, night minutes. Buyer: Shel Boden. Agency: Norman, Craig & Kummel, New York.
Pillsbury Co., Minneapolis: Activity continues on its cake mixes, with markets being added this month to the 10 that started in June. Present placements are for 39 weeks using heavy frequencies of day minutes and chainbreaks. Agency: Leo Burnett Co., Chicago. Mennen Co., Morristown, N. J.: In addition to the campaign set for the men's line reported here last week, a new deodorant for both men and women, Orbit, is getting test schedules in several markets around the country. Introductory runs are for eight weeks, day and night minutes being used. Buyer: Joe Hudack. Agency: Warwick & Legler, New York.
Brown & Williamson Tobacco Co., Louisville: Ziv-UA's Case of the Dangerous Robin adventure series has been placed in about 30 top markets for a fall start, five to 10 more probably to be added. Brand allocation (Kool, Viceroy, Life and Belair ) has not been made yet. Buyer: Bill Warner. Agency: Ted Bates & Co., New York. Procter & Gamble Co., Cincinnati: New schedules for Mr. Clean begin this month in a number of markets. Day and fringe night minutes have been bought. Agency: Leo Burnett Co., Chicago. American Tobacco Co., New York: New campaign for Roi-Tan cigars starts late July in the top markets. Fringe night minutes are being scheduled for 52 weeks, frequencies varying. Buyer: Sandy Gasman. Agency: Lawrence C. Gumbinner Adv. Agency, New York.
RADIO BUYS
G. H. P. Cigar Co., Inc., Sub. of Consolidated Cigar Corp.. New York: Going into about 15 top markets this month for El Producto cigars. Traffic and day minutes will run for eight weeks. Buyer: Delores Corbone. Agency : Compton Adv., New York. Continental Baking Co., Inc., Rye. N. Y.: Ising short-term schedules this month in various markets for its Wonder buns and rolls. Day and traffic minute placements are set. Buyer: Perry Seastrom. Agency : Ted Bates & Co.. New York.
Potter Drug & Chemical Corp., Medford, Mass.: Planning a fall campaign in 35 top markets to introduce a new medication for acne, Cutatone. Schedules will be placed in the top afternoon d.j. shows, 20-24 per week per market, to reach a teen-age audience. Buyer: Roxanne Gordon. Agency: Kastor. Hilton. Chesley. Clifford & \therton, New York.