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".4 tremendous ■
compilation and editing.
I can't think of another
source of SO mueh
useful information
under the sen
—POWELL H. ENSIGN
Eiecut.ve Mn President Everett McKmney. Nn York
''Expect to use it as a 'basic' reference book."
-WARREN C. FITZSIMMONS
Media Research McCann-Erickson. New York
"... packed with a
remarkable supply of
vital information."
-RICHARD C. PROCTOR
Richard Proctor Advertising Montgomery, Alabama
". . . invaluable as c. f up-to-the-minute f analysis of the , f broadcasting field. —CARL R. JOHNSON
Music Studios. Los An;
"/ find Air Media Basics
a very usable reference
on market and market
selei tion and also in
presenting the basics on
these media to
my clients."
—DAVID B. AULT
Account Eiecutive
Grant Advertising, Dallas
". . . definite value, not
only for reference
purposes, but they make
a very fine performance
chart for new Buyers or
Buyers who are really
broadcasting and
formerly handled Print."
—J. C. LYONS
Weed Radio Corp., New York
. . . extremely valuable
to a time-buying
creative director."
—BILL WOLFF
Radio/Tv Director Advertising Agencies, Inc. Studio City, California
"SPOXSOR's Air Media
Basics is valuable to the timebuyer. It's packed with facts and figures on all phases of broadcast mpdia and is an aid for quick reference to key sectors in marketing."
—JOHN A. BLOMSTROM
Media Director
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FINAL DEADLINE 11 W»-V
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"We find your publication invaluable . . . most useful to the entire staff
. . . informative . . .
most practical ..." —ROY G. DUNLOP
Controller of Programs
"tremendous . . . by far
the best to date. It's
loaded with valuable
day-to-day information
and will be a reference
'must' in our shop
during the coming year."
—FRED L. BERNSTEIN Vice President FORJOE. New York
". • • by far the best
working handbook that
has been published to
date. You are to be
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—LAWRENCE WEBB Managing Director SRA, New York
"I wonder if it would be possible for us to obtain two additional copies of AIR MEDIA BASICS? Everybody in this office keeps borrowing mine and I hate to let it out of my office for fear of not getting it back."
—KAY SHELTON
Time Buyer
Compton, San Francisco
"As you predicted, it now occupies the centei spot on my desk. It is o SRDS, McKit trick, ant \ Broadcasting yearbook all rolled into one."
—JAY MULLEN
Station Manager
WLSV, Welsville. New York, ft
"Enjoyed your 13th
annual AIR MEDIA
BASICS. Expect to
use it as a 'basic'
reference book."
—WARREN C. FITZSIMMON!
Media Research McCann-Erickson, New York