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Our . . . reaction has
>en 'How did we get
along without it
up to now!' "
—BARBARA FREEMAN
Timtbuyer
drson/Roberts, Los Angeles
.my day-to-day right and guide. I keep it
handy for use in 'esentations . . .as a leral guide and media ncyclopedia deluxe."
—ESTHER N. ANDERSON
Timebuyer
MacFarland, Aweyard & Co.
"A needed tool with all the broadcast information compactly compiled in one publication."
—JAMES F. KELLY
SPONSOR has done tself proud. This is the
most complete compendium of Radio-Tv marketing information I have ever seen."
—ROBERT H. TETER
Vice President— Radio PGW, New York
7 would most definitely
recommend AIR MEDIA BASICS to all
media buyers and
{account people who are
directly or indirectly
connected with
broadcast media."
—ROBERT F. BRUNO
. . a veritable storehouse of useful information."
— RAOUL KENT
MCA-TV, Film Syndicate Di». Chicago
". . . very useful and
easy to use and I assure
you I shall make
frequent use of it
in my daily work."
—BETTY MORGART
Sec'y to Advertising Director Goodyear Tire & Rubber Co.
"Your 13th annual Air
Media Basics has arrived and is being put to good use immediately. The up-to-date information on listening and viewing habits is most helpful in planning our 1960 campaign."
—LESTER E. JOHNSON
Applegate Advertising
"7 like AIR MEDIA
BASICS time-buying
information, especially
the up-to-the-minute
statistical data on
tv and radio trends.
An excellent publication
for anyone who buys
AIR MEDIA."
—ANITA WASSERMAN
Lawrence C. Gumhinner New York
\ When these busy executives need information to make spot-buying decisions, they turn first to SPONSOR'S AIR MEDIA BASICS. When it comes to providing the charts and tables, the statistics and reference data about all phases of the broadcast industry, they know that AIR MEDIA BASICS is in a class by itself!
They know that AIR MEDIA BASICS' key sections supply the tools timebuyers need to make decisions with a minimum of time and effort. These key sections are: TIMEBUYING BASICS RADIO BASICS TV BASICS FILM & TAPE BASICS
Important features include a complete countyby-county TV set count, a directory of AM, FM and TV stations and their representatives — by market, and a new directory of timebuyers of the U.S.
It's no wonder AIR MEDIA BASICS wins praise from The INFLUENTIAL 2,000— the timebuyers and others who do the big spot buying.
That's why your ad belongs in SPONSOR'S 14th AIR MEDIA BASICS. It assures call fetter recognition for your station — recog' *hat important moment of decision!
\DCAST INDUSTRY'S MOST IVE AND PRACTICAL WORKING ;IES AND ADVERTISERS!
Sponsor, 40 E. 49th Street, New York 17, N.Y.
Reserve page(s) in SPONSOR'S 14th Annual
AIR MEDIA BASICS. My position preference is:
□ TIMEBUYING BASICS □ RADIO BASICS
□ TV BASICS D FILM AND TAPE BASICS
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