Sponsor (June-Sept 1960)

Record Details:

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Our . . . reaction has >en 'How did we get along without it up to now!' " —BARBARA FREEMAN Timtbuyer drson/Roberts, Los Angeles .my day-to-day right and guide. I keep it handy for use in 'esentations . . .as a leral guide and media ncyclopedia deluxe." —ESTHER N. ANDERSON Timebuyer MacFarland, Aweyard & Co. "A needed tool with all the broadcast information compactly compiled in one publication." —JAMES F. KELLY SPONSOR has done tself proud. This is the most complete compendium of Radio-Tv marketing information I have ever seen." —ROBERT H. TETER Vice President— Radio PGW, New York 7 would most definitely recommend AIR MEDIA BASICS to all media buyers and {account people who are directly or indirectly connected with broadcast media." —ROBERT F. BRUNO . . a veritable storehouse of useful information." — RAOUL KENT MCA-TV, Film Syndicate Di». Chicago ". . . very useful and easy to use and I assure you I shall make frequent use of it in my daily work." —BETTY MORGART Sec'y to Advertising Director Goodyear Tire & Rubber Co. "Your 13th annual Air Media Basics has arrived and is being put to good use immediately. The up-to-date information on listening and viewing habits is most helpful in planning our 1960 campaign." —LESTER E. JOHNSON Applegate Advertising "7 like AIR MEDIA BASICS time-buying information, especially the up-to-the-minute statistical data on tv and radio trends. An excellent publication for anyone who buys AIR MEDIA." —ANITA WASSERMAN Lawrence C. Gumhinner New York \ When these busy executives need information to make spot-buying decisions, they turn first to SPONSOR'S AIR MEDIA BASICS. When it comes to providing the charts and tables, the statistics and reference data about all phases of the broadcast industry, they know that AIR MEDIA BASICS is in a class by itself! They know that AIR MEDIA BASICS' key sections supply the tools timebuyers need to make decisions with a minimum of time and effort. These key sections are: TIMEBUYING BASICS RADIO BASICS TV BASICS FILM & TAPE BASICS Important features include a complete countyby-county TV set count, a directory of AM, FM and TV stations and their representatives — by market, and a new directory of timebuyers of the U.S. It's no wonder AIR MEDIA BASICS wins praise from The INFLUENTIAL 2,000— the timebuyers and others who do the big spot buying. That's why your ad belongs in SPONSOR'S 14th AIR MEDIA BASICS. It assures call fetter recognition for your station — recog' *hat important moment of decision! \DCAST INDUSTRY'S MOST IVE AND PRACTICAL WORKING ;IES AND ADVERTISERS! Sponsor, 40 E. 49th Street, New York 17, N.Y. Reserve page(s) in SPONSOR'S 14th Annual AIR MEDIA BASICS. My position preference is: □ TIMEBUYING BASICS □ RADIO BASICS □ TV BASICS D FILM AND TAPE BASICS REGULAR RATES APPLY •