Sponsor (June-Sept 1960)

Page scan 000398 from Sponsor

Record Details:

Title:
Sponsor
Date:
June-Sept 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (June-Sept 1960)
Leaf #:
000398
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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r ] i I TIMEBUYING J LZ-J TIMEBUYER'S TOOLS How do U. S. temperatures vary by months of the year Selling temperatures for spot tv/ radio advertisers Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct. Nov. Dec. Ave. Albany 22 23 33 45 57 67 71 70 62 51 39 26 47 Asheville-Green.-Spart. Amarillo __ 39 41 47 55 63 71 74 73 68 57 47 40 56 . 35 40 46 56 64 74 78 77 69 59 45 37 57 45 47 37 53 45 62 54 70 65 78 74 80 78 79 76 74 70 63 59 52 48 45 39 62 57 Baltimore 37 Beaumont-Port Arthur Birmingham 53 56 48 60 54 68 62 74 70 80 77 82 80 82 79 78 75 70 64 59 52 54 46 68 62 45 Boston 29 29 38 47 58 67 72 72 64 55 44 33 51 Buffalo 25 25 33 44 55 65 71 69 62 51 40 29 47 Charleston, S. C 51 53 58 66 73 80 82 81 78 68 59 52 67 Charleston-Huntington, W. Va. ... _ 36 38 45 55 64 72 75 74 69 57 46 38 56 Chicago — 25 27 37 48 59 69 75 73 66 54 40 28 50 Charlotte, N. C. 40 48 51 59 70 77 80 80 70 63 50 53 62 Cincinnati 33 35 43 54 64 73 77 75 69 57 45 35 55 Cleveland 28 29 37 47 59 69 74 72 66 54 42 31 51 Columbia, S. C 48 49 56 64 72 79 81 80 76 65 55 48 64 Columbus 30 31 40 50 61 71 74 72 66 54 42 32 52 Corpus Christi .. . 56 59 64 71 77 81 83 83 80 74 64 58 71 Davenport . .. . 24 28 38 51 62 72 77 75 67 55 40 28 51 Denver 29 32 38 48 56 66 73 71 63 52 39 32 50 Des Moines .. 22 26 37 50 61 71 76 74 66 54 38 26 50 Detroit . 26 27 35 46 58 68 73 71 64 53 40 29 49 10 13 50 25 25 56 38 42 66 49 55 73 59 65 81 66 71 85 65 69 85 56 59 78 45 46 68 29 28 56 15 13 48 39 41 66 Fargo 7 Ft. Worth-Dallas 45 Grand Rapids-Kal. ... 23 24 32 45 56 67 71 70 62 50 38 27 47 33 35 43 52 63 70 74 72 67 bb 44 35 54 Honolulu ..... 72 72 72 73 75 77 78 78 78 77 75 73 75 Houston — 54 58 63 70 76 82 84 84 80 73 62 56 70 31 33 59 42 63 53 69 64 75 74 80 78 82 76 82 69 79 58 71 44 63 33 58 55 70 Jacksonville, Fla. . 57 Kansas City 30 35 44 56 66 75 81 79 71 60 44 34 56 24 24 33 45 56 67 71 69 62 50 38 27 47 Little Rock 42 46 53 63 70 78 82 81 75 64 52 44 62 Los Angeles 55 56 59 62 65 68 73 73 71 6/ 62 57 64 Louisville 35 37 46 56 65 74 78 76 70 59 46 37 56 Lubbock 41 39 52 58 73 80 80 78 74 64 45 44 61 19 22 44 33 52 46 62 58 70 67 78 73 81 71 80 62 74 50 64 35 51 23 43 47 62 Memphis 42 68 69 71 74 77 80 82 82 81 n 72 69 75 Milwaukee 23 25 34 45 55 65 72 71 64 53 38 27 48 15 18 59 31 60 46 67 58 77 68 79 74 82 72 83 62 77 50 71 33 59 19 60 46 69 Mobile 49 Nashville 40 42 50 60 68 77 80 79 73 62 49 42 60 56 58 33 63 41 70 50 76 61 82 70 83 75 83 73 80 67 n b7 62 46 57 36 70 53 New York City 33 Norfolk 42 42 49 56 66 75 77 76 72 61 51 43 59 Oklahoma City 38 42 50 61 69 78 83 82 75 64 50 41 61 Omaha _ 23 27 38 52 63 73 78 76 67 56 39 27 52 Peoria 25 28 38 51 61 71 76 74 66 bb 40 29 51 Philadelphia 35 35 44 53 64 73 77 75 69 58 48 37 56 50 54 30 21 60 39 32 67 49 42 76 60 52 84 69 62 90 72 68 88 70 66 83 65 59 71 b3 48 58 41 37 52 31 25 69 51 44 29 Portland, Me 21 Portland, Ore 40 44 48 54 59 64 69 68 64 56 47 42 55 Providence 29 29 37 46 57 66 71 69 63 53 43 32 49 Raleigh-Durham . 41 43 50 58 67 76 78 77 73 61 50 42 60 38 40 39 48 46 56 56 66 65 74 73 78 76 76 74 70 69 5V 58 48 47 40 39 58 57 Roanoke 38 Rochester 25 24 33 45 56 67 71 69 62 bl 40 28 48 Sacramento . 45 51 55 59 65 71 75 74 71 64 54 47 61 St. Louis 33 37 45 56 66 76 81 79 71 61 46 36 57 Salt Lake City . 29 34 42 51 60 69 78 76 66 bb 41 33 53 ... 51 55 56 61 58 69 60 76 63 82 66 84 69 84 70 79 69 71 65 60 61 53 57 69 62 San Diego . 55 50 41 53 44 55 47 56 52 57 57 59 62 59 66 59 65 62 61 61 54 57 47 52 43 57 53 Seattle Shreveport 48 52 58 67 74 81 84 84 78 68 55 49 66 Spokane 25 30 38 46 55 61 70 68 52 49 36 21 Syracuse 26 25 34 46 58 68 72 70 63 52 41 29 49 62 63 42 66 50 72 61 76 68 80 78 82 82 82 82 80 74 75 63 67 50 63 41 72 61 Tulsa . 37 Washington, D. C 36 37 46 55 65 74 78 76 70 58 48 38 57 Wichita 32 37 45 56 65 75 81 80 72 60 45 35 57 Source: Peters. Griffin, Woodward, Inc.