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INDEX
IMENSIONS
Radio saturation — total U.S., by regions and county size page 44
Number of sets, number of stations, set locations, etc page 45
ET PRODUCTION
Set production by years, total U.S. ; set production by type of set page 46
Y-HOME LISTENING
Radio's hourly audience, winter and summer, local and N.Y. time.... page 48
Daily hours radio usage by months ; nets vs. stations page 50
Listening by region, county size, day part page 54
Percent of radio listening by day part; radio in tv homes page 56
Comparison of audience composition in competitive markets page 60
•UT-OF-HOME LISTENING
Winter and summer listening, by day parts; peak auto audiences page 62
How out-of-home compares to in-home listening page 64
Seven-year out-of-home listening trends in 28 markets page 66
M BASICS
Education, age, occupation, etc. of the fm audience page 68
Penetration and homes in thirty-nine major markets page 70
List of advertisers active in f m radio page 72
PENDING AND COSTS
What advertisers spend in radio; how spot rates have changed page 74
Leading spenders in spot radio during 1959 page 76
Radio billings of top 50 air agencies; top spot, web agencies page 78
Broadcast revenues, in multi-station markets page 79
ETWORK PATTERNS
Audience comp., family income, ratings for top 10 shows page 80
POT RADIO'S CUMULATIVE AUDIENCE
Typical station totals daily and weekly, also by day parts page 81
How station audiences accumulate in a month page 82