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TELEVISION J
TELEVISION
k^J TV BASICS
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IMENSI
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I PRODUCTION
IEWINi] HAMS
Tv's hoi i ly audiei ce, winter
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;ales by 1 y pe, share
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Cuine homes, cost of a schedule in top 30 and 60 markets page 94
Selectivity, audience cornp., sponsor recall of net shows.. page 96
How viewing varies by »™tl^ ^pg^ty .^ i9rf3B9f Hfi J» l869llhoH
How diiierent spot campaigns obtain difiereiit results page ^9
JMMER VIEWING HABITS ' ' T
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The variation of television viewing by months of the year page 102
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Early vs. late evening viewing by territories of the U.S page 105
PENDING AND ( )STS
The top tv spend**Sfwitl Tv spending by y< Broadcast revenu Network and spol Details on;WE£woi
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heir network and spot breakdowns... 9tZ:t1 page 108
, spot, local spending; broadcast incon n nn tets with 3 or more ty stations exp ditures by industr^category t spending. topHO airK;encies; top spot, B*b aj
PI )G AMIN
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page 118 page 120
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Stations equippedwith color, by market and networj^sl^ts^pn,,
List of network advertisers with color tv experience,,., , page 127