Sponsor (June-Sept 1960)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

s 1 TELEVISION J TELEVISION k^J TV BASICS hsm noillim & sAl bszzL ;i:hiiiii;i;!iii.:iuiii!iift.i.^,.:..iii1!:,1;j;iii'!:i..'...,: •: -ZTZX'-k?■:■;:;:■ z-m..: • ■■■ :i ..'■. . ',:.;:.. /I goinwo mI >1^T\11? >Vn<'" bns »»*>'» t***1 .\#w IMENSI Tv satur a tion, tota I Growth i id i Set proc TVs aud Tv" a utile •\*M I PRODUCTION IEWINi] HAMS Tv's hoi i ly audiei ce, winter i jnce con j osition i try'e^ftipl o ^ment, ei <% page 89 ;ales by 1 y pe, share Mid year. ml sunn* dr.. detail di ling the evening., he dayfi U.S., by regions and county siz ;, etc of static i s, tv indi ?.£* E.?E fiJsh "to yjwoz si .o3 na^taiV. qirferenwo vj «ode ifoiHw ,wo.. .1B97 ibfta ifoiaM gnhub time.. ...,5m.. page 88 ] ij ige 90 ] >J Lge ] >i «e 91 92 pa-ge-^3 deia^during Cuine homes, cost of a schedule in top 30 and 60 markets page 94 Selectivity, audience cornp., sponsor recall of net shows.. page 96 How viewing varies by »™tl^ ^pg^ty .^ i9rf3B9f Hfi J» l869llhoH How diiierent spot campaigns obtain difiereiit results page ^9 JMMER VIEWING HABITS ' ' T axis fT/iuo3 /roiaafl The variation of television viewing by months of the year page 102 c i i W*-V , • • it nc (VVft! 83KOH Early vs. late evening viewing by territories of the U.S page 105 PENDING AND ( )STS The top tv spend**Sfwitl Tv spending by y< Broadcast revenu Network and spol Details on;WE£woi le pi ;ram nnp, net aff heir network and spot breakdowns... 9tZ:t1 page 108 , spot, local spending; broadcast incon n nn tets with 3 or more ty stations exp ditures by industr^category t spending. topHO airK;encies; top spot, B*b aj PI )G AMIN Hates and ind. page 110 page 112 page 114 page 115 page 116 page 118 page 120 quippe page 121 «••«»* Stations equippedwith color, by market and networj^sl^ts^pn,, List of network advertisers with color tv experience,,., , page 127